Challenge: Parameters are not formatted as required by Criteo's specifications.
Impact: Results in data not being captured correctly, affecting campaign optimization.
Challenge: Tags are loading slowly or firing multiple times due to misconfiguration or lack of deduplication.
Impact: Leads to degraded user experience and inflates key metrics like pageviews and conversions, resulting in inaccurate reporting and misguided optimization decisions.
Challenge: Custom event tracking is not being validated or monitored for correctness.
Impact: Silent failures go unnoticed, leading to missing or inaccurate data that weakens insights and hinders decision-making.
Challenge: Tags are triggered without integrating with the site's consent management platform (CMP).
Impact: Increases the risk of non-compliance with privacy regulations like GDPR and CCPA, potentially leading to legal penalties and user trust issues.
Challenge: Tag updates and configuration changes are deployed without a structured quality assurance process.
Impact: Increases the likelihood of undetected errors or data loss, compromising the reliability of analytics and marketing performance tracking.
Continuously checks for the presence and correct installation of the Criteo OneTag across all pages.
Verifies that all mandatory parameters are present and correctly formatted to ensure proper data capture.
Notifies you immediately of any tracking issues, allowing prompt resolution to maintain campaign effectiveness.
Detects unauthorized data collection, helping you stay compliant with privacy regulations by preventing personal data leaks.
Incomplete implementation of OneTag can lead to missing data. Trackingplan monitors your tag deployment on every page to detect gaps and ensure full data capture.
Trackingplan validates that mandatory parameters for Criteo tags are present and properly formatted, alerting you immediately to any discrepancies.
Trackingplan detects unauthorized or excessive data collection, helping you prevent personal data leaks and maintain compliance with privacy regulations such as GDPR or CCPA.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
