Avoid errors and improve data quality in Criteo
Incorrect Parameter Formatting
Challenge: Parameters are not formatted as required by Criteo's specifications.
Impact: Results in data not being captured correctly, affecting campaign optimization.
Latency or Duplicate Tags
Challenge: Tags are loading slowly or firing multiple times due to misconfiguration or lack of deduplication.
Impact: Leads to degraded user experience and inflates key metrics like pageviews and conversions, resulting in inaccurate reporting and misguided optimization decisions.
No Monitoring of Custom Events
Challenge: Custom event tracking is not being validated or monitored for correctness.
Impact: Silent failures go unnoticed, leading to missing or inaccurate data that weakens insights and hinders decision-making.
Missing Consent Integration
Challenge: Tags are triggered without integrating with the site's consent management platform (CMP).
Impact: Increases the risk of non-compliance with privacy regulations like GDPR and CCPA, potentially leading to legal penalties and user trust issues.
No QA Process for Tag Changes
Challenge: Tag updates and configuration changes are deployed without a structured quality assurance process.
Impact: Increases the likelihood of undetected errors or data loss, compromising the reliability of analytics and marketing performance tracking.
Automated Tag Monitoring
Continuously checks for the presence and correct installation of the Criteo OneTag across all pages.
Parameter Validation
Verifies that all mandatory parameters are present and correctly formatted to ensure proper data capture.
Real-Time Alerts
Notifies you immediately of any tracking issues, allowing prompt resolution to maintain campaign effectiveness.
Privacy Compliance Assurance
Detects unauthorized data collection, helping you stay compliant with privacy regulations by preventing personal data leaks.
Why is my Criteo tracking data incomplete?
Incomplete implementation of OneTag can lead to missing data. Trackingplan monitors your tag deployment on every page to detect gaps and ensure full data capture.
How can I ensure all required parameters in Criteo are correctly set?
Trackingplan validates that mandatory parameters for Criteo tags are present and properly formatted, alerting you immediately to any discrepancies.
How does Trackingplan help with privacy compliance in Criteo?
Trackingplan detects unauthorized or excessive data collection, helping you prevent personal data leaks and maintain compliance with privacy regulations such as GDPR or CCPA.
Still have questions?
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Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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