Avoid errors and improve data quality in Criteo

Incorrect Parameter Formatting

Challenge: Parameters are not formatted as required by Criteo's specifications.

Impact: Results in data not being captured correctly, affecting campaign optimization.

Latency or Duplicate Tags

Challenge: Tags are loading slowly or firing multiple times due to misconfiguration or lack of deduplication.

Impact: Leads to degraded user experience and inflates key metrics like pageviews and conversions, resulting in inaccurate reporting and misguided optimization decisions.

No Monitoring of Custom Events

Challenge: Custom event tracking is not being validated or monitored for correctness.

Impact: Silent failures go unnoticed, leading to missing or inaccurate data that weakens insights and hinders decision-making.

Missing Consent Integration

Challenge: Tags are triggered without integrating with the site's consent management platform (CMP).

Impact: Increases the risk of non-compliance with privacy regulations like GDPR and CCPA, potentially leading to legal penalties and user trust issues.

No QA Process for Tag Changes

Challenge: Tag updates and configuration changes are deployed without a structured quality assurance process.

Impact: Increases the likelihood of undetected errors or data loss, compromising the reliability of analytics and marketing performance tracking.

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