Avoid errors and improve data quality in Google Marketing Platform

What common mistakes can occur when using Google Marketing Platform?

Common errors include improper tag placement, inconsistent or missing parameters, and incomplete event tracking. Trackingplan automates setup validation to catch these issues early, helping you avoid data gaps and inaccuracies.

How can Trackingplan improve my campaign attribution in Google Marketing Platform?

Trackingplan validates your attribution logic across all Google Marketing Platform tools, ensuring your campaign reporting is accurate, consistent, and reliable across channels.

How does Trackingplan help with integration between Google Marketing Platform tools?

By monitoring data flows between tools, Trackingplan detects integration errors and misconfigurations early, preventing tracking disruptions and ensuring your campaign results are based on solid data.