Hotjar is a powerful tool that helps website owners and marketers to understand how their website visitors interact with their website. It is a web analytics and feedback tool that provides a range of features to help businesses optimize their website for better user experience and conversion rates.
Hotjar offers a range of features, including heatmaps, visitor recordings, conversion funnels, form analysis, feedback polls, and surveys. Heatmaps allow users to see where visitors are clicking, scrolling, and spending the most time on a website. Visitor recordings provide a visual representation of how visitors interact with a website, allowing users to identify areas for improvement. Conversion funnels help users to track the steps visitors take to complete a specific goal, such as making a purchase or filling out a form. Form analysis helps users to identify where visitors are dropping off in the form completion process. Feedback polls and surveys allow users to gather feedback from visitors to improve their website.
Hotjar & Trackingplan
Trackingplan automatically connects all the customer data that your apps and websites are already sending to all of your third-party integrations in just one dashboard to provide you with powerful cross-service insights while saving your company hours of work, infrastructure, and dedicated data teams.That's why you don’t need to give us private access to none of your data destinations. And that's why it supports any provider, including the ones that don't have an API, or even your in-house analytics systems.
Trackingplan is a comprehensive platform designed to streamline data tracking implementation for businesses. With its easy-to-follow instructions and step-by-step guidance, users can quickly set up tracking technologies on various platforms such as websites, mobile apps, and APIs. The platform provides automated checks and validations to debug and address issues in data collection, ensuring the accuracy and integrity of the tracked data. Additionally, Trackingplan offers robust monitoring capabilities to detect errors and alerts users promptly, allowing for quick resolutions. This helps businesses maintain a reliable tracking system while providing valuable insights through interactive visualizations. Furthermore, the platform emphasizes data governance and compliance, allowing users to audit data access, manage permissions, and protect sensitive information effectively. Overall, Trackingplan simplifies tracking implementation, addresses issues through debugging and monitoring, and promotes data governance and auditability.