Avoid errors and improve data quality in Hotjar

Product Analytics

Hotjar provides insights into how users interact with your website through heatmaps, session recordings, and surveys. However, improper tag setup, missing tracking data, and incorrect event firing can hinder your ability to gain accurate insights. Trackingplan helps monitor and validate your Hotjar setup to ensure proper tracking of user interactions and seamless data flow.

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COMMON PROBLEMS

Most common mistakes when using Hotjar

Missed User Sessions

Challenge: User sessions are not properly recorded or tracked.

Impact: Results in a lack of visibility into user behavior, hindering the ability to optimize user experience and conversion strategies.

Improper Tagging

Challenge: Tags are implemented incorrectly or inconsistently.

Impact: Leads to incomplete or inaccurate session recordings, which affects data reliability and hinders performance analysis.

Event Firing Issues

Challenge: Event triggers are misconfigured or not properly set.

Impact: Leads to missed interactions, such as clicks or form submissions, resulting in incomplete data and inaccurate tracking.

Data Fragmentation

Challenge: Data is inconsistent across different sessions and users.

Impact: Causes confusion in analysis and makes it difficult to draw accurate insights, hindering informed decision-making.

Not Utilizing Real-Time Insights

Challenge: Real-time monitoring of tools like Hotjar is not implemented or used effectively.

Impact: Tracking issues may go unnoticed, leading to inaccurate data and delayed responses to potential user behavior changes.

Session Recording Validation

Ensures that all relevant user sessions are recorded and available for analysis.

Event Monitoring and Validation

Tracks the correct firing of events to ensure no key user interactions are missed.

Real-Time Monitoring

Provides real-time error detection to help identify issues in your Hotjar setup as they happen.

Data Integrity Checks

Continuously verifies that your session data is complete and consistent across platforms.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Hotjar

Trackingplan automates the validation of Hotjar’s setup, ensuring that all user interactions are tracked correctly.

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Support

Frequently asked questions about Hotjar

How can I make sure my Hotjar data is accurately tracked?

Accurate Hotjar tracking depends on the precise implementation of tracking tags and the proper recording of user interactions such as clicks, scrolls, and form inputs. Trackingplan automates the validation of these tags and monitors your Hotjar setup, helping you identify any gaps or errors that could lead to incomplete or misleading user behavior data.

How does Trackingplan help with real-time Hotjar monitoring?

Trackingplan offers real-time monitoring of your Hotjar implementation, instantly alerting you to any tracking failures or discrepancies. This proactive approach helps you fix issues quickly, preventing long periods of inaccurate or missing data that could impact user experience insights and optimization efforts.

Still have questions?

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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