Avoid errors and improve data quality in Pendo

Product Analytics

Pendo is a product analytics and user onboarding tool that provides in-app guidance and insights. Capturing data from Pendo accurately is key to understanding product engagement, improving user flows, and driving adoption. Trackingplan ensures that Pendo data is correctly collected and consistently integrated with other tools in your stack.

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COMMON PROBLEMS

Most common mistakes when using Pendo

Misfiring Event Tags

Challenge: If the tags designed to track important product usage events don't trigger correctly or capture data accurately, you'll miss out on valuable insights.

Impact: This can lead to an incomplete or flawed understanding of how users are interacting with your product, which features are most popular, and where they might be encountering difficulties.

Inconsistent Metadata

Challenge: If your events are missing required metadata, it can negatively impact your ability to perform effective cohort analysis and user segmentation.

Impact: Without consistent and complete metadata attached to your events, you'll have a limited ability to group users based on shared characteristics or behaviors. This makes it harder to understand how different user segments are interacting with your product over time.

Integration Gaps

Challenge: If Pendo isn't well-connected with your other tools, like Customer Relationship Management (CRM) or Customer Data Platforms (CDP), it can hinder your ability to get a complete picture of the user journey.

Impact: These integration gaps can lead to fragmented data and a lack of a unified view of your users' interactions across different touchpoints. This makes it difficult to understand the full customer experience, identify key drop-off points, or personalize interactions effectively based on a holistic understanding of their journey.

No Version Tracking

Challenge: If you don't track the different versions of your features, it can complicate your user experience (UX) experiments.

Impact: Without knowing which feature version a user is interacting with, it becomes difficult to accurately attribute feedback or behavior observed during your experiments. This lack of clarity can lead to inconclusive results and hinder your ability to effectively iterate on your product's UX based on reliable data.

Delayed Detection

Challenge: Data quality issues often aren't discovered until it's too late to take effective action based on timely insights.

Impact: This lag in identifying problems can lead to missed opportunities, incorrect analyses, and potentially flawed decisions. By the time the issues are recognized, the context or the window for impactful intervention may have passed, limiting your ability to optimize performance or address user needs proactively.

Event Coverage Validation

Checks that all intended Pendo events are firing properly and collecting complete data.

Metadata Verification

Ensures that user and event-level properties are properly attached.

Cross-Platform Sync Monitoring

Validates consistency between Pendo and connected platforms.

Real-Time Anomaly Alerts

Provides immediate notifications when tracking breaks or is incomplete.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Pendo

Trackingplan keeps your Pendo product analytics implementation clean and complete.

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Support

Frequently asked questions about Pendo

How does Trackingplan verify that Pendo is capturing all essential product events?

Trackingplan ensures your Pendo implementation captures a comprehensive set of key product engagement events, such as feature usage, user flows, and session starts. By continuously validating event coverage, it helps you maintain accurate insight into user behavior and product adoption trends. This comprehensive tracking enables data-driven decisions to improve user experience and product development.

Can Trackingplan validate the metadata and properties attached to Pendo events?

Yes, Trackingplan checks that all critical metadata, including user attributes and custom event properties, are being collected correctly with each Pendo event. Accurate metadata ensures that your segmentation, personalization, and funnel analyses are based on complete and trustworthy data, maximizing the value of your analytics.

How does Trackingplan help identify discrepancies between Pendo data and my CRM system?

Trackingplan compares event data captured by Pendo with the information stored in your CRM, highlighting inconsistencies or missing data points. This cross-system validation helps identify integration issues or data quality problems that could affect customer insights, lead scoring, or sales attribution. By resolving these mismatches, you ensure your customer data is accurate and actionable across your tech stack.

Still have questions?

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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