Optimizely is a web-based experimentation platform that allows businesses to test and optimize their websites and mobile apps. It provides a user-friendly interface for creating and running A/B tests, multivariate tests, and personalization campaigns without requiring any coding knowledge. With Optimizely, businesses can test different variations of their website or app to see which version performs better in terms of user engagement, conversion rates, and other key metrics. The platform also offers advanced targeting and segmentation capabilities, allowing businesses to deliver personalized experiences to specific segments of their audience. Optimizely integrates with a wide range of third-party tools, including analytics platforms, marketing automation software, and customer data platforms, making it easy to incorporate experimentation into existing workflows. The platform also provides detailed reporting and analytics, allowing businesses to track the impact of their experiments and make data-driven decisions about their digital strategy.

Optimizely & Trackingplan

Trackingplan automatically connects all the customer data that your apps and websites are already sending to all of your third-party integrations in just one dashboard to provide you with powerful cross-service insights while saving your company hours of work, infrastructure, and dedicated data teams.That's why you don’t need to give us private access to none of your data destinations. And that's why it supports any provider, including the ones that don't have an API, or even your in-house analytics systems.


Trackingplan is a comprehensive platform designed to streamline data tracking implementation for businesses. With its easy-to-follow instructions and step-by-step guidance, users can quickly set up tracking technologies on various platforms such as websites, mobile apps, and APIs. The platform provides automated checks and validations to debug and address issues in data collection, ensuring the accuracy and integrity of the tracked data. Additionally, Trackingplan offers robust monitoring capabilities to detect errors and alerts users promptly, allowing for quick resolutions. This helps businesses maintain a reliable tracking system while providing valuable insights through interactive visualizations. Furthermore, the platform emphasizes data governance and compliance, allowing users to audit data access, manage permissions, and protect sensitive information effectively. Overall, Trackingplan simplifies tracking implementation, addresses issues through debugging and monitoring, and promotes data governance and auditability.

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