Avoid errors and improve data quality in Optimizely

Can Trackingplan check if Optimizely experiments are firing correctly?

Yes, Trackingplan provides comprehensive validation of Optimizely experiment tracking by ensuring that experiment activations, variant assignments, and goal tracking are firing correctly. This level of monitoring guarantees that your A/B tests and multivariate experiments run exactly as planned, helping you avoid data discrepancies and unreliable test results.

Will it help ensure segmentation is accurate?

Absolutely. Trackingplan verifies that all user attributes used for audience segmentation and targeting within Optimizely are complete, consistent, and properly applied. Accurate segmentation data ensures your personalized campaigns reach the right users, improving targeting precision and boosting the overall effectiveness of your optimization efforts.

Can it detect when variant data isn’t being collected?

Yes, Trackingplan continuously monitors variant attribution data in your Optimizely experiments. It alerts you immediately if variant data is missing or inconsistent, preserving the integrity of your A/B testing results. This helps you quickly identify tracking issues that could otherwise lead to misleading insights and poor decision-making.