Avoid errors and improve data quality in VWO

VWO (Visual Website Optimizer) is a powerful A/B testing and conversion optimization tool. However, without precise tracking, campaign outcomes can be skewed, and optimization opportunities can be missed. Trackingplan helps ensure that your VWO setup is working correctly by automatically monitoring your event tracking and conversion data.
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COMMON PROBLEMS

Most common mistakes when using VWO

Misconfigured Experiment Tracking

Challenge: Missing or incorrectly set up tracking for A/B test variations.

Impact: Invalid test results, leading to poor decision-making and missed optimization opportunities.

Inconsistent Attribution of Test Results

Challenge: Campaign attribution errors between VWO and other analytics tools.

Impact: Inaccurate insights, which result in ineffective optimization strategies and wasted resources.

Silent Tracking Drops Post-Campaign

Challenge: Experiment events not triggering after campaign changes or website updates.

Impact: Missing data, leading to inaccurate results and skewed optimization decisions.

Privacy and Compliance Issues

Challenge: Not aligning VWO’s tracking setup with user consent preferences and privacy laws.

Impact: Data inaccuracies and legal non-compliance.

Event Trigger Mismatches in VWO Setup

Challenge: Incorrect event triggers for conversion actions or test variations.

Impact: Incomplete conversion paths and misleading test results.

Real-Time Experiment Tracking Monitoring

Track A/B tests and ensure all variations are correctly firing events.

Automated UTM and Campaign Attribution Checks

Ensure your campaign attribution is consistent and error-free across VWO and connected tools.

Instant Alerts for Tracking Failures

Get notified immediately when tracking issues are detected in your VWO setup.

Cross-Platform Data Comparison

Validate your VWO data against other analytics tools to identify discrepancies and ensure accurate test results.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with VWO

Trackingplan ensures your VWO experiments are accurate, compliant, and properly tracked, so you can confidently optimize conversion rates and marketing efforts.
Support

Frequently asked questions about VWO

Why are my VWO A/B test results inaccurate?

Inaccurate A/B test results often arise from incorrect event tracking or experiment setup in VWO. Trackingplan ensures that your experiment tracking is correctly configured and firing as expected, so your A/B test outcomes are reliable and actionable.

How can I fix campaign attribution issues between VWO and Google Analytics?

Campaign attribution discrepancies between VWO and Google Analytics often result from inconsistent UTM parameters or event setups. Trackingplan automatically checks for these inconsistencies and helps you maintain uniform attribution tagging across platforms.

How can I ensure my VWO experiments comply with GDPR?

Trackingplan verifies that your VWO experiment tracking complies with GDPR by monitoring consent status and ensuring that no personal data is collected without proper user permission.

What should I do if VWO is not tracking my conversion actions?

Trackingplan provides immediate alerts when conversion actions in VWO are not tracked or when there are setup errors. This allows you to address the issue quickly and maintain accurate experiment reporting.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data
Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging
See everything. Miss nothing. Let automation flag issues before they cost you.
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