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Why Trackingplan?

How does Trackingplan automatically discover my analytics and marketing setup?

Trackingplan's auto-discovery engine works by passively listening to all outbound network requests from your site or app. Without any manual schema definition or configuration, it automatically identifies every analytics tool you're sending data to - including event trackers, pixels, CDPs, and ad platforms.

With it, it builds a live inventory of all events, properties, UTMs, and campaigns being collected.

This process starts immediately after installation and requires zero input from your team.

Do you have any questions?

Your questions are important to us. If there's anything on your mind that hasn't been addressed, reach out to us.
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