A tracking plan is a document that businesses use to ensure that all the data points coming from their customers’ interactions are accurately collected, responsibly managed, and integrated efficiently across teams and platforms.
In this sense, a tracking plan serves as a collaborative tool that connects teams throughout an organization to interpret data, glean intelligence, and execute it, thus empowering them to meet their objectives.
A tracking plan helps any member involved in the data collection process within an organization, like data analysts, product managers, app developers, or marketing analysts, detect all data collection activity changes, improve data quality, and track users' interactions. In addition, it provides a roadmap for developers to implement data tracking efficiently and serves as a key reference for analysts and product managers responsible for interpreting the data and creating better customer strategies though them.