Trackingplan can help you monitor UTM naming conventions to prevent errors in the attribution of your campaigns and ensure error-free UTMs and ROAS calculations.
This is how:
Campaign validation:
With Trackingplan, you can set up complex validation rules for your UTMs to monitor and ensure the consistency of our naming conventions across different teams dealing with traffic acquisition.
That way, with Trackingplan’s validation campaign functions, you can be immediately alerted anytime we detect inconsistencies in your naming conventions that are against your own requirements and User Acquisition specification rules. This will help you streamline error-resolution processes by being able to fix those issues before compromising the performance of your marketing campaigns.
To learn more about the topic, we have a special blog post for it.