Data basics

What is event tracking in digital marketing?

Event tracking refers to the process of monitoring and analyzing the interactions users have with a website or mobile app. It's a crucial aspect of understanding user behavior and optimizing the digital experience, especially in digital marketing.

Event tracking is typically implemented through tagging, where small snippets of code are placed on a website to capture and send event data to analytics platforms like Google Analytics or Adobe Analytics. Tag management systems like Google Tag Manager can simplify the process.

Common events that can be tracked include clicks, form submissions, page views, or interactions with videos and other media. Custom events can also be set up to meet specific tracking needs.

For more information, we have a more detailed technical post on event tracking here.

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