Avoid errors and improve data quality in Adobe Analytics

Digital Analytics

Adobe Analytics offers in-depth insights into digital behavior, making it a cornerstone of enterprise data strategies. However, its complexity means tracking issues can go unnoticed for weeks. A misnamed eVar or missing event can lead to incomplete or misleading analysis. Trackingplan integrates seamlessly to detect and prevent such issues from the start.

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COMMON PROBLEMS

Most common mistakes when using Adobe Analytics

Incorrect eVar or prop Mapping

Challenge: Events sent with wrong variables or missing dimensions.

Impact: Misaligned or incomplete reports.

Missing or Broken Events

Challenge: Custom events fail due to syntax errors or misplacement.

Impact: Gaps in critical user journey tracking.

Inconsistent Variable Values

Challenge: Variable formats differ across pages or devices.

Impact: Dirty or fragmented data in reporting tools.

Data Loss in Single Page Applications (SPAs)

Challenge: Without correct hooks, SPAs may not fire views or events.

Impact: Underreported engagement and navigation data.

Undetected Schema Drift

Challenge: Event structures change without spec updates.

Impact: Long-term misalignment between tracking and analysis.

eVar, prop, and event Matching

Checks every Adobe Analytics hit to confirm that all variables are present, mapped, and correctly valued.

SPA Compatibility Monitoring

Ensures tracking still works during route changes or virtual page loads.

Live Schema Comparison

Highlights differences between actual event data and your implementation documentation.

Breakage Alerts

Detects when key events go missing or fail to fire due to frontend issues or tag misfires.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Adobe Analytics

Trackingplan ensures your Adobe Analytics implementation is accurate, complete, and compliant—so you can trust every eVar, prop, and event without needing direct access to Adobe’s backend.

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Support

Frequently asked questions about Adobe Analytics

Why are my Adobe Analytics reports missing key events?

Missed events in Adobe Analytics often result from broken JavaScript, tag load failures, or timing issues on single-page apps. Trackingplan watches every event in real time and alerts you the moment a key event stops firing, ensuring your reports stay complete and reliable without manual QA.

How do I verify eVar consistency across pages in Adobe Analytics?

Inconsistent eVar values can lead to fragmented analysis and unreliable segmentation. With Trackingplan’s Track Explorer, you can review how each eVar is populated across your site or app, confirm their values in real time, and catch inconsistencies across environments, devices, or channels.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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