Avoid errors and improve data quality in Adobe Analytics
Incorrect eVar or prop Mapping
Challenge: Events sent with wrong variables or missing dimensions.
Impact: Misaligned or incomplete reports.
Missing or Broken Events
Challenge: Custom events fail due to syntax errors or misplacement.
Impact: Gaps in critical user journey tracking.
Inconsistent Variable Values
Challenge: Variable formats differ across pages or devices.
Impact: Dirty or fragmented data in reporting tools.
Data Loss in Single Page Applications (SPAs)
Challenge: Without correct hooks, SPAs may not fire views or events.
Impact: Underreported engagement and navigation data.
Undetected Schema Drift
Challenge: Event structures change without spec updates.
Impact: Long-term misalignment between tracking and analysis.
eVar, prop, and event Matching
Checks every Adobe Analytics hit to confirm that all variables are present, mapped, and correctly valued.
SPA Compatibility Monitoring
Ensures tracking still works during route changes or virtual page loads.
Live Schema Comparison
Highlights differences between actual event data and your implementation documentation.
Breakage Alerts
Detects when key events go missing or fail to fire due to frontend issues or tag misfires.
Why are my Adobe Analytics reports missing key events?
Missed events in Adobe Analytics often result from broken JavaScript, tag load failures, or timing issues on single-page apps. Trackingplan watches every event in real time and alerts you the moment a key event stops firing, ensuring your reports stay complete and reliable without manual QA.
How do I verify eVar consistency across pages in Adobe Analytics?
Inconsistent eVar values can lead to fragmented analysis and unreliable segmentation. With Trackingplan’s Track Explorer, you can review how each eVar is populated across your site or app, confirm their values in real time, and catch inconsistencies across environments, devices, or channels.
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