Avoid errors and improve data quality in Adobe Target
Inconsistent Event Tracking
Challenge: Missed or misconfigured events, such as button clicks or form submissions.
Impact: Leads to incomplete personalization strategies, as the tool lacks the necessary data to tailor experiences.
Incorrect Audience Segmentation
Challenge: Poorly defined or inconsistent customer segments.
Impact: Results in irrelevant experiences being shown to visitors, undermining personalization and conversion rates.
Overlooked A/B Testing Data
Challenge: A/B test results that are not tracked properly.
Impact: Skewed test outcomes, leading to misguided decisions about which variants to roll out.
Cross-Platform Tracking Discrepancies
Challenge: Discrepancies between tracking data from desktop, mobile, and app-based interactions.
Impact: Causes misaligned personalization, as users are treated differently across touchpoints.
Slow or Delayed Data Activation
Challenge: Latency in real-time data updates.
Impact: Missed opportunities for timely personalization, reducing the effectiveness of campaigns.
Real-time Event Tracking Validation
Monitor and ensure accurate event tracking is in place, so Adobe Target can effectively personalize experiences.
Audience Segmentation Checks
Validate the consistency of audience segments and ensure they align with campaign requirements for better targeting.
A/B Test Data Monitoring
Ensure A/B test results are accurately captured to guide optimization and decision-making.
Cross-Platform Data Consistency
Track data across various platforms (desktop, mobile, apps) to ensure unified user experiences and accurate personalization.
Why are my A/B test results skewed in Adobe Target?
Skewed test results usually point to missing or delayed events. Trackingplan ensures accurate data collection for every user interaction, so your experiments reflect true performance and user behavior.
How do I fix issues with event tracking in Adobe Target?
From missing clicks to misnamed events, Trackingplan surfaces all inconsistencies in your event tracking setup and notifies your team with actionable insights to fix them quickly.
What if I’m seeing discrepancies across platforms?
Trackingplan compares tracking data across all platforms (web, app, etc.) and ensures consistency so your personalization logic remains aligned no matter where your users engage.
Is manual tracking setup enough to ensure proper Adobe Target functionality?
Manual setups often miss edge cases or degrade over time. Trackingplan continuously audits your setup, catching any changes or breaks that would otherwise go unnoticed.
Still have questions?
Happy tracking, happy clients
Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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Deliver trusted insights without wasting time on manual audits
