Avoid errors and improve data quality in Adobe Experience Platform Identity Service

CDP

The Adobe Experience Platform Identity Service unifies profiles across devices and systems using identifiers like ECID, CRM ID, and hashed emails. Its effectiveness relies entirely on consistent, accurate identity collection. Trackingplan ensures identifiers are present, formatted correctly, and linked as expected to maintain cohesive customer profiles.

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COMMON PROBLEMS

Most common mistakes when using Adobe Experience Platform Identity Service

Missing ECID on Page Load

Challenge: The ECID is not generated or retrieved properly during page load.

Impact: Adobe cannot link sessions to a user profile.

Inconsistent ID Types Across Channels

Challenge: Different ID types are used across app and web platforms.

Impact: Prevents accurate cross-channel user matching.

Unlinked Customer IDs

Challenge: CRM or email-based IDs are collected but not sent to AEP for linkage.

Impact: Limits the ability to build complete customer profiles.

Improper Hashing or Format Errors

Challenge: IDs are not hashed correctly (e.g., missing SHA-256) or use the wrong format.

Impact: Causes ingestion failures or profile mismatches.

Lack of Consent Management Integration

Challenge: Privacy restrictions block data collection, but no alerts are triggered.

Impact: Silent data loss and compliance blind spots.

Identity Presence Checks

Ensures ECID, customer IDs, and declared IDs are all collected and sent with each event.

Format and Hash Validation

Verifies ID formats and alerts when values are missing, malformed, or unlinked.

Cross-Device Identifier Mapping

Helps identify gaps in identifier consistency across platforms and sessions.

Privacy Signal Awareness

Highlights when identifiers are dropped due to consent-related settings.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Adobe Experience Platform Identity Service

Trackingplan monitors every request to the Identity Service so you can be confident that profiles across devices and systems remain accurately linked and privacy-compliant.

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Support

Frequently asked questions about Adobe Experience Platform Identity Service

How can I confirm that ECIDs are being sent on all events?

Trackingplan inspects every hit and confirms that essential identity fields—like ECIDs, custom IDs, or hashed emails—are consistently attached. This ensures that your user profiles in AEP are populated correctly and data is attributed properly across sessions and platforms.

Why aren’t profiles being unified in AEP?

Inconsistent or missing identity fields are the #1 reason user profiles fail to unify in AEP. Trackingplan detects these gaps, flags where the breakdowns happen, and helps your team troubleshoot why user data isn’t stitching together—before it results in reporting gaps or targeting issues.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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See everything. Miss nothing. Let automation flag issues before they cost you.

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