Adobe Real-Time CDP
Adobe Real-Time CDP
Adobe Real-Time CDP, also known as Adobe Real-Time Customer Data Platform, is designed to help businesses collect, organize, and activate customer data in real-time, enabling them to deliver personalized and relevant experiences across various channels. The tool allows businesses to consolidate customer data from multiple sources, such as online and offline interactions, CRM systems, social media platforms, and more. It then uses advanced data management capabilities to cleanse, enrich, and unify this data, creating a single, comprehensive view of each customer. With Adobe Real-Time CDP, businesses can gain valuable insights into customer behavior, preferences, and engagement patterns. These insights can be used to create highly targeted and personalized marketing campaigns, tailored product recommendations, and optimized customer experiences. The tool also offers real-time segmentation capabilities, allowing businesses to create dynamic customer segments based on specific criteria or behaviors. This enables them to deliver personalized content and offers to customers at the right time and through the most effective channels. Furthermore, Adobe Real-Time CDP provides seamless integration with other Adobe Experience Cloud solutions, such as Adobe Experience Platform Identity Service and Adobe Experience Platform Launch.
Adobe Real-Time CDP & Trackingplan
Trackingplan automatically connects all the customer data that your apps and websites are already sending to all of your third-party integrations in just one dashboard to provide you with powerful cross-service insights while saving your company hours of work, infrastructure, and dedicated data teams.That's why you don’t need to give us private access to none of your data destinations. And that's why it supports any provider, including the ones that don't have an API, or even your in-house analytics systems.
Trackingplan is a comprehensive platform designed to streamline data tracking implementation for businesses. With its easy-to-follow instructions and step-by-step guidance, users can quickly set up tracking technologies on various platforms such as websites, mobile apps, and APIs. The platform provides automated checks and validations to debug and address issues in data collection, ensuring the accuracy and integrity of the tracked data. Additionally, Trackingplan offers robust monitoring capabilities to detect errors and alerts users promptly, allowing for quick resolutions. This helps businesses maintain a reliable tracking system while providing valuable insights through interactive visualizations. Furthermore, the platform emphasizes data governance and compliance, allowing users to audit data access, manage permissions, and protect sensitive information effectively. Overall, Trackingplan simplifies tracking implementation, addresses issues through debugging and monitoring, and promotes data governance and auditability.