Avoid errors and improve data quality in Adobe Real-Time CDP

Why are my customer profiles incomplete in Adobe Real-Time CDP?

Incomplete customer profiles often result from inconsistent data collection across channels or misconfigured source integrations. Trackingplan continuously monitors all inbound data streams, validating the structure and completeness of each payload to ensure every relevant attribute makes it into Adobe Real-Time CDP.

How can I fix missing or misconfigured data in my CDP?

Whether it’s a missing ID, a malformed property, or an untagged action, Trackingplan alerts you to any data issues in real time. You’ll know exactly what’s broken, where it’s happening, and how to resolve it before your segmentation or activation is affected.

Why is my customer journey data inconsistent across channels?

Fragmented data collection often causes disjointed customer journeys. Trackingplan cross-validates touchpoints across web, mobile, CRM, and other sources, ensuring a unified and consistent dataset feeds into your CDP—so your journeys are built on reliable insights.

How do I know if my real-time data is being updated properly?

Trackingplan tracks the flow and timeliness of real-time data updates. If data stops, is delayed, or arrives incomplete, you'll be alerted immediately, allowing you to act before downstream systems are impacted.

Do I need access to Adobe Real-Time CDP to use Trackingplan?

No. Trackingplan monitors your data collection process independently—validating that everything feeding into Adobe Real-Time CDP is correctly implemented without needing access to the platform itself.