Avoid errors and improve data quality in RudderStack

CDP

RudderStack is a customer data platform that helps businesses collect and unify data. However, issues in tracking setups can lead to incomplete or inaccurate data. Trackingplan ensures that your RudderStack data collection and event tracking are accurate, enabling you to make data-driven decisions without the risk of tracking errors.

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COMMON PROBLEMS

Most common mistakes when using RudderStack

Missing Event Data

Challenge: Key events such as user sign-ups or purchases aren’t captured.

Impact: Missing insights into customer actions and marketing campaign performance.

Incorrect Data Mappings

Challenge: Data mappings between events and destinations are misconfigured.

Impact: Data inconsistency and incorrect destination integrations.

UTM Parameter Issues

Challenge: Missing or incorrect UTM parameters in your tracked URLs.

Impact: Incorrect attribution of traffic and conversions.

Delayed Event Processing

Challenge: Events take too long to process and show up in your dashboard.

Impact: Delayed decision-making, impacting campaign optimization.

Unreliable Cross-platform Tracking

Challenge: Inconsistent data tracking across devices.

Impact: Incomplete customer journey insights.

Real-time Event Validation

Automatically detect and fix missing or misconfigured events.

UTM Parameter Monitoring

Validate UTM parameters to ensure correct attribution of your campaigns.

Event Processing Efficiency

Monitor your events to ensure they are processed and displayed in real time.

Cross-platform Data Consistency

Ensure consistent data tracking across all devices.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with RudderStack

Trackingplan ensures your RudderStack implementation is flawless by detecting errors before they affect your campaigns.

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Support

Frequently asked questions about RudderStack

Why aren’t my events showing up in RudderStack?

Missing or incorrectly configured event tracking can lead to data loss in RudderStack. Trackingplan helps you identify and fix event tracking issues, such as missing triggers, payload mismatches, or spec violations.

How can I validate my RudderStack UTM parameters?

To get accurate attribution in RudderStack, your UTM tags must be correctly implemented and passed into the correct destinations. Trackingplan continuously checks UTM integrity, ensuring every tag is applied, captured, and mapped as expected.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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