Avoid errors and improve data quality in Tealium Eventstream API Hub

Tealium EventStream API Hub allows you to orchestrate and manage events across all your digital platforms and systems. However, proper tracking of these events is essential to ensure accurate data flow, especially when working with API integrations. Trackingplan ensures your Tealium EventStream setup is working flawlessly by providing proactive monitoring and alerts for API-driven events. By automatically validating event data and integrations, Trackingplan helps you maintain a smooth and reliable data stream across your entire tech stack.
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COMMON PROBLEMS

Most common mistakes when using Tealium Eventstream API Hub

Untracked API Calls

Challenge: API calls might be missing or incorrectly logged.

Impact: Results in incomplete data streams, affecting decision-making and reporting.

Data Layer Inconsistencies

Challenge: Incorrect or inconsistent data layers lead to improper event mapping.

Impact: Skews event tracking and makes it difficult to create accurate customer profiles.

Broken API Integrations

Challenge: API integrations between Tealium and external systems can fail due to incorrect configurations.

Impact: Data flow interruptions lead to fragmented or outdated customer data.

Latency Issues in Event Processing

Challenge: Delays in event processing can result in out-of-sync data between systems.

Impact: Causes inconsistencies in reporting and real-time personalization.

Error Handling and Event Failures

Challenge: Event failures or API errors may go unnoticed without proper monitoring.

Impact: Missing or erroneous events can lead to incomplete insights and poor decision-making.

Real-Time API Event Monitoring

Track the flow of API events and ensure data is being correctly logged and processed.

Automated Data Layer Validation

Validate data layer variables to ensure events are accurately mapped across all integrations.

Proactive Error Detection

Get alerts for failed API calls or integrations, ensuring data flows smoothly without interruption.

Cross-System Data Synchronization

Monitor the synchronization of event data across all platforms to prevent discrepancies.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Tealium Eventstream API Hub

Trackingplan ensures your Tealium EventStream API Hub is functioning properly by automating event validation, integration checks, and real-time error detection.
Support

Frequently asked questions about Tealium Eventstream API Hub

How do I monitor API event quality in Tealium EventStream?

API events are critical in Tealium EventStream for real-time data flows, but event quality can suffer due to missing fields, invalid payloads, or rate limiting. Trackingplan integrates with EventStream to automatically validate API events against your defined schemas, checking for completeness, correct formatting, and adherence to event specifications. It provides real-time alerts on any event errors or dropped API calls, helping you maintain reliable and high-quality event data for your connected systems.

Why are some EventStream API events delayed or missing?

Delays or missing API events often result from misconfigurations, network issues, or quota limits. Trackingplan monitors API traffic to detect anomalies in event timing, missing batches, or failures in event delivery. By providing detailed diagnostics, it helps your engineering team identify bottlenecks or misconfigurations causing delays, ensuring timely and complete event data flows.

How can Trackingplan improve the reliability of EventStream integrations?

Trackingplan validates that each EventStream integration is sending the correct event types with accurate payloads, ensuring consistent data flows between your source systems and connected applications. By detecting schema mismatches, missing required fields, or deprecated event types, it helps you maintain integration health and prevents data loss or corruption across your event-driven ecosystem.

Can Trackingplan automate testing for EventStream API changes?

Yes, Trackingplan supports automated regression testing for EventStream API schemas. When you update or add new API events, Trackingplan tests them against your existing specifications to detect breaking changes or unexpected behaviors before deployment. This prevents disruptions in your real-time data pipelines and ensures smooth evolution of your API event contracts.

Still have questions?

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Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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