Challenge: API calls might be missing or incorrectly logged.
Impact: Results in incomplete data streams, affecting decision-making and reporting.
Challenge: Incorrect or inconsistent data layers lead to improper event mapping.
Impact: Skews event tracking and makes it difficult to create accurate customer profiles.
Challenge: API integrations between Tealium and external systems can fail due to incorrect configurations.
Impact: Data flow interruptions lead to fragmented or outdated customer data.
Challenge: Delays in event processing can result in out-of-sync data between systems.
Impact: Causes inconsistencies in reporting and real-time personalization.
Challenge: Event failures or API errors may go unnoticed without proper monitoring.
Impact: Missing or erroneous events can lead to incomplete insights and poor decision-making.
Track the flow of API events and ensure data is being correctly logged and processed.
Validate data layer variables to ensure events are accurately mapped across all integrations.
Get alerts for failed API calls or integrations, ensuring data flows smoothly without interruption.
Monitor the synchronization of event data across all platforms to prevent discrepancies.
API events are critical in Tealium EventStream for real-time data flows, but event quality can suffer due to missing fields, invalid payloads, or rate limiting. Trackingplan integrates with EventStream to automatically validate API events against your defined schemas, checking for completeness, correct formatting, and adherence to event specifications. It provides real-time alerts on any event errors or dropped API calls, helping you maintain reliable and high-quality event data for your connected systems.
Delays or missing API events often result from misconfigurations, network issues, or quota limits. Trackingplan monitors API traffic to detect anomalies in event timing, missing batches, or failures in event delivery. By providing detailed diagnostics, it helps your engineering team identify bottlenecks or misconfigurations causing delays, ensuring timely and complete event data flows.
Trackingplan validates that each EventStream integration is sending the correct event types with accurate payloads, ensuring consistent data flows between your source systems and connected applications. By detecting schema mismatches, missing required fields, or deprecated event types, it helps you maintain integration health and prevents data loss or corruption across your event-driven ecosystem.
Yes, Trackingplan supports automated regression testing for EventStream API schemas. When you update or add new API events, Trackingplan tests them against your existing specifications to detect breaking changes or unexpected behaviors before deployment. This prevents disruptions in your real-time data pipelines and ensures smooth evolution of your API event contracts.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation





