
Challenge: Events not firing or being misconfigured.
Impact: Missing key data points that impair the accuracy of user behavior analysis.
Challenge: Incorrectly capturing user identifiers, such as user IDs or device IDs.
Impact: Leads to fragmented user profiles and inaccurate user journey mapping.
Challenge: Event duplication due to improper tracking setup.
Impact: Results in inflated or skewed data, misrepresenting user behavior.
Challenge: Failing to track key funnel steps (e.g., sign-up, checkout).
Impact: Incomplete funnel analysis, leading to misguided optimization strategies.
Challenge: Inconsistent data tracking across web, mobile, and app platforms.
Impact: Leads to fragmented user journeys, reducing the effectiveness of product analysis.
Automatically detect when events are misconfigured or missing, ensuring reliable data capture for user behavior analysis.
Track user interactions seamlessly across web, mobile, and app platforms, ensuring data consistency across devices.
Identify and resolve issues with duplicate events before they skew your product analytics.
Ensure that all critical funnel steps are being tracked accurately for complete product journey analysis.
When expected events stop firing, it directly affects product insights. Trackingplan detects gaps in event collection and alerts you instantly so you can patch issues before they skew metrics.
Duplicate events can distort funnel and retention analysis. Trackingplan flags repeated or conflicting events so you can eliminate noise and maintain clean data.
From view to conversion, every step matters. Trackingplan checks each funnel stage against your expected taxonomy and flags anything that’s missing, renamed, or misfiring.
Manual reviews are error-prone and time-consuming. Trackingplan automates this process, providing 24/7 visibility into the accuracy and reliability of your event setup.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation







