Avoid errors and improve data quality in Baidu

Why is my Baidu conversion tracking incomplete?

Missed conversions can happen due to broken scripts, firing order issues, or poor tag configuration. Trackingplan automatically checks your Baidu event tracking setup to ensure every valid conversion is captured accurately. You’ll be alerted to any gaps or delays before they impact your reports.

How can I improve my attribution accuracy?

Attribution becomes unreliable when events are delayed or improperly linked to user journeys. Trackingplan ensures that conversions in Baidu are properly attributed, even when users switch devices or come from multiple traffic sources, so you can trust your performance insights.

How do I maintain consistent UTM parameters  in my Baidu campaignsin my Baidu campaigns?

UTM inconsistencies are a common cause of fragmented data. Trackingplan validates UTM parameters in real time across your Baidu campaigns to ensure consistency and prevent misattributed sessions, empowering more precise performance analysis.

Why are my Baidu data and Google Analytics not aligned?

Data mismatches between Baidu and Google Analytics can indicate tracking issues or misconfigured tags. Trackingplan performs cross-platform validation to identify inconsistencies, giving you confidence in your data wherever you analyze it.