Avoid errors and improve data quality in Google Ads

Why are my Google Ads conversions not tracking?

Conversion tracking issues often arise from incorrect or missing tags, such as a missing conversion pixel or JavaScript snippet on your site. This leads to underreporting or no reporting of conversions.
Trackingplan continuously monitors your Google Ads setup to ensure conversion tags are correctly implemented and firing, alerting you immediately if any tracking failures are detected.

How can I prevent UTM parameter misattribution in Google Ads?

Inconsistent or missing UTM parameters cause Google Ads traffic to be misattributed, confusing your campaign performance analysis.
Trackingplan validates that UTM parameters on all Google Ads links follow a consistent, agreed-upon structure, ensuring proper channel and campaign attribution across your marketing analytics.

Why is my Google Ads data inconsistent with other platforms?

Discrepancies between Google Ads and other platforms like Google Analytics can occur due to differences in tracking implementation, delayed data processing, or attribution model conflicts.
Trackingplan provides cross-tool validation, checking tag setups and event definitions to uncover and help resolve these inconsistencies, so you get a unified and accurate performance picture.

How do I fix cross-device attribution issues in Google Ads?

When users interact with ads across multiple devices, failing to link these sessions causes fragmented conversion data and misattribution.
Trackingplan helps validate your cross-device tracking logic, ensuring sessions are correctly linked and conversions attributed, enabling a clearer view of the customer journey.

Is Google Ads compliant with privacy regulations?

Non-compliance with data privacy regulations can lead to fines and damage to brand reputation.
Trackingplan audits your Google Ads tracking setup for compliance, including consent management and data minimization practices, helping safeguard your business and user data privacy.