Avoid errors and improve data quality in Rakuten

Why aren’t my transactions showing up in Rakuten?

If your Rakuten transactions aren’t appearing in your reports, it’s often due to broken or incomplete tracking setups. This can include issues like missing event tags, incorrect purchase confirmation logic, or inconsistent configurations across platforms. These gaps can cause your transactions to go unreported, leading to inaccurate attribution and lost revenue insights.

Trackingplan continuously monitors your Rakuten integration, alerting you to any broken or misfiring tags, missing events, or inconsistencies between expected and actual behavior. With real-time detection and automated alerts, you can resolve issues before they affect campaign reporting or affiliate commissions.

How do I fix broken UTM parameters in Rakuten campaigns?

Broken or inconsistent UTM parameters can seriously impact your Rakuten campaign attribution. If UTMs are missing, malformed, or incorrectly applied, Rakuten may fail to attribute conversions to the correct source or campaign.

Trackingplan automatically validates all UTM parameters, ensuring they are present, correctly formatted, and consistently applied across your landing pages, campaign links, and event tracking. It helps detect issues like:

• Missing utm_source, utm_medium, or utm_campaign
• Inconsistencies in naming conventions
• Parameters not being captured in the data layer

By catching and resolving these issues early, you can ensure accurate Rakuten campaign tracking and attribution across all channels.

Can Trackingplan help with missing or incorrect product and category data in Rakuten?

Absolutely. Incomplete or inaccurate product and category data can disrupt your Rakuten tracking, especially if you're relying on these fields for affiliate reporting, dynamic creatives, or retargeting.

Trackingplan automatically audits your product and category data, flagging missing fields, unexpected formats, or mismatches with your expected tracking specs. It ensures that:

• Product IDs, names, and prices are correctly captured
• Categories follow your defined taxonomy

With these automated checks in place, you can avoid common ecommerce tracking errors and ensure that Rakuten receives clean, complete product data for every conversion.