Avoid errors and improve data quality in Rakuten

Most common mistakes when using Rakuten

Untracked Transactions and Conversions

Challenge: Purchases and other conversion events are not tracked.

Impact: Missed revenue data and inaccurate performance analysis.

Incorrect Product and Category Data

Challenge: Product or category information is missing or incorrect in the data layer.

Impact: Inaccurate reporting on product performance.

Broken UTM Parameters

Challenge: UTM parameters are misconfigured in campaign URLs.

Impact: Incorrect campaign performance data and missed insights.

Event Tracking Failures

Challenge: User events like clicks or add-to-cart actions aren’t tracked.

Impact: Missing behavioral data that is crucial for optimization.

Cross-device Tracking Inconsistencies

Challenge: Tracking data becomes fragmented when users switch between devices.

Impact: A skewed view of the customer journey.

How Trackingplan solves your problems with Rakuten

Trackingplan ensures that your Rakuten tracking setup is optimized by detecting and fixing common tracking errors, so you can make data-driven decisions confidently.

UTM Parameter Validation

Validate your UTM parameters for proper attribution and performance tracking.

Event Tracking Monitoring

Ensure that key user interactions like clicks, add-to-cart actions, and form submissions are tracked consistently.

Cross-platform Data Consistency

Track data consistently across devices to get a complete view of the customer journey.

Product and Category Data Accuracy

Automatically validate product and category data to ensure accurate reporting.

Frequently asked questions about Rakuten

Why aren’t my transactions showing up in Rakuten?

If your Rakuten transactions aren’t appearing in your reports, it’s often due to broken or incomplete tracking setups. This can include issues like missing event tags, incorrect purchase confirmation logic, or inconsistent configurations across platforms. These gaps can cause your transactions to go unreported, leading to inaccurate attribution and lost revenue insights.

Trackingplan continuously monitors your Rakuten integration, alerting you to any broken or misfiring tags, missing events, or inconsistencies between expected and actual behavior. With real-time detection and automated alerts, you can resolve issues before they affect campaign reporting or affiliate commissions.

How do I fix broken UTM parameters in Rakuten campaigns?

Broken or inconsistent UTM parameters can seriously impact your Rakuten campaign attribution. If UTMs are missing, malformed, or incorrectly applied, Rakuten may fail to attribute conversions to the correct source or campaign.

Trackingplan automatically validates all UTM parameters, ensuring they are present, correctly formatted, and consistently applied across your landing pages, campaign links, and event tracking. It helps detect issues like:

• Missing utm_source, utm_medium, or utm_campaign
• Inconsistencies in naming conventions
• Parameters not being captured in the data layer

By catching and resolving these issues early, you can ensure accurate Rakuten campaign tracking and attribution across all channels.

Can Trackingplan help with missing or incorrect product and category data in Rakuten?

Absolutely. Incomplete or inaccurate product and category data can disrupt your Rakuten tracking, especially if you're relying on these fields for affiliate reporting, dynamic creatives, or retargeting.

Trackingplan automatically audits your product and category data, flagging missing fields, unexpected formats, or mismatches with your expected tracking specs. It ensures that:

• Product IDs, names, and prices are correctly captured
• Categories follow your defined taxonomy

With these automated checks in place, you can avoid common ecommerce tracking errors and ensure that Rakuten receives clean, complete product data for every conversion.