Avoid errors and improve data quality in Elevar

Marketing Analytics

Elevar is a powerful platform for managing and optimizing eCommerce tracking, but even small mistakes in your tag management or data layer can lead to inaccurate reporting. Trackingplan ensures that your Elevar setup is always firing accurately and consistently by automating error detection and validating all event tracking.

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COMMON PROBLEMS

Most common mistakes when using Elevar

Inconsistent Tagging for eCommerce Events

Challenge: Tags related to essential eCommerce events like add-to-cart, checkout steps, or purchase completion might be missing or incorrectly configured.

Impact: Leads to fragmented or incomplete user journey tracking, which undermines sales funnel analysis and campaign effectiveness.

Broken Cross-Channel Attribution

Challenge: Improper or missing tracking of referral sources or UTM parameters can cause attribution issues between Elevar and other marketing platforms.

Impact: Makes it difficult to properly assign credit for conversions, resulting in poor marketing optimization and misallocated budgets.

Lack of Real-time Event Monitoring

Challenge: Without real-time validation, issues such as missing or duplicated events can go unnoticed for days or weeks.

Impact: Inaccurate performance reporting and missed opportunities for timely optimizations.

Delayed Purchase Tracking on Multi-Step Processes

Challenge: Multi-step purchase processes, such as upsells or custom checkout flows, may not always trigger the correct events or data layer updates.

Impact: Leads to underreporting of actual sales and product performance, impacting insights on revenue generation.

Integration Failures Between Elevar and Analytics Platforms

Challenge: Integration issues with analytics platforms like Google Analytics or Adobe Analytics can disrupt data collection and synchronization between Elevar and other tools.

Impact: Leads to discrepancies between platforms, making it difficult to align insights or make informed decisions.

Comprehensive eCommerce Event Validation

Ensures all critical events, like add-to-cart, checkout, and purchase, are firing correctly to Elevar and linked systems.

Cross-Platform Attribution Monitoring

Tracks UTM parameters and ensures that Elevar’s data attribution aligns seamlessly with other marketing tools for accurate conversion tracking.

Real-Time Alerts for Tracking Failures

Immediately alerts you if a key eCommerce event fails to fire, ensuring you can quickly resolve any issues impacting your revenue tracking.

Seamless Platform Integration

Validates integrations between Elevar and your analytics platforms, reducing discrepancies and ensuring smooth data synchronization across tools.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Elevar

Trackingplan helps to ensure that your Elevar implementation runs smoothly and accurately, with complete visibility into all data flow and event tracking.

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Support

Frequently asked questions about Elevar

Why aren’t my eCommerce events firing correctly in Elevar?

Missing or misconfigured tags commonly cause ecommerce event tracking failures in Elevar. Trackingplan alerts you immediately when events aren’t firing correctly so you can resolve issues and maintain accurate ecommerce analytics.

How can I ensure Elevar integrates correctly with my analytics platforms?

Trackingplan verifies the data flow between Elevar and your analytics tools, ensuring attribution is consistent and accurate across all marketing and reporting systems.

How can I monitor my Elevar setup in real time?

Trackingplan provides live monitoring of Elevar events and dataLayer health, alerting you instantly when events go missing or tracking issues arise so you can take immediate action.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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