Avoid errors and improve data quality in AppsFlyer

Marketing Analytics

AppsFlyer is a leading mobile attribution and marketing analytics platform that helps businesses measure and optimize the effectiveness of their mobile app campaigns. However, tracking issues such as attribution mismatches, missing data, and incorrect event tracking can undermine the accuracy of insights and campaign optimization. Trackingplan ensures that your AppsFlyer data remains precise by monitoring campaign data in real time, detecting issues early, and automating error reporting.

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COMMON PROBLEMS

Most common mistakes when using AppsFlyer

Incorrect Attribution of Campaign Performance

Challenge: Misconfigured tracking links or UTM parameters can lead to inaccurate attribution.

Impact: Results in misguided marketing decisions and poor campaign optimization.

Missing In-App Event Tracking

Challenge: Failure to track key in-app events, such as purchases or registrations.

Impact: Incomplete funnel data and inaccurate insights into user behavior.

Data Discrepancies Between AppsFlyer and Other Platforms

Challenge: Differences in reported data between AppsFlyer and other platforms (e.g., Google Analytics, Firebase).

Impact: Inconsistent metrics lead to confusion and poor decision-making.

Inconsistent UTM Parameters

Challenge: Variability in UTM parameters across campaigns can lead to data fragmentation.

Impact: Skewed campaign performance insights and attribution errors.

Untracked Retargeting and Re-engagement Campaigns

Challenge: Inability to properly track retargeting campaigns or re-engagement efforts.

Impact: Missed opportunities to optimize campaigns and track user retention.

Real-Time Attribution Monitoring

Track and validate attribution links in real time to ensure accurate performance tracking across campaigns.

Automated Event Tracking Checks

Track in-app events automatically to ensure complete user journey mapping and proper conversion tracking.

Cross-Platform Data Validation

Compare AppsFlyer data with other analytics platforms to identify discrepancies and resolve them quickly.

UTM Parameter Consistency

Ensure uniformity across campaign UTMs, preventing attribution errors and ensuring accurate campaign performance analysis.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with AppsFlyer

Trackingplan helps you optimize your AppsFlyer campaigns by automating data validation, improving tracking accuracy, and resolving issues before they affect performance.

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Support

Frequently asked questions about AppsFlyer

Why is my AppsFlyer attribution data inconsistent?

Trackingplan validates all attribution links and tracking calls, ensuring every install, click, and conversion is correctly tied back to the source.

How can I track in-app events properly?

From sign-ups to purchases, Trackingplan ensures all in-app events are firing and captured by AppsFlyer according to spec.

What if AppsFlyer data differs from other analytics platforms?

Trackingplan enables cross-platform comparisons, helping you pinpoint where inconsistencies originate—whether in tagging, parameters, or attribution settings.

How do I maintain consistent UTM parameters?

Mismatched UTMs can lead to misattributed traffic. Trackingplan checks all campaign links for proper structure and alerts you to any inconsistencies.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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