Avoid errors and improve data quality in AppsFlyer
Incorrect Attribution of Campaign Performance
Challenge: Misconfigured tracking links or UTM parameters can lead to inaccurate attribution.
Impact: Results in misguided marketing decisions and poor campaign optimization.
Missing In-App Event Tracking
Challenge: Failure to track key in-app events, such as purchases or registrations.
Impact: Incomplete funnel data and inaccurate insights into user behavior.
Data Discrepancies Between AppsFlyer and Other Platforms
Challenge: Differences in reported data between AppsFlyer and other platforms (e.g., Google Analytics, Firebase).
Impact: Inconsistent metrics lead to confusion and poor decision-making.
Inconsistent UTM Parameters
Challenge: Variability in UTM parameters across campaigns can lead to data fragmentation.
Impact: Skewed campaign performance insights and attribution errors.
Untracked Retargeting and Re-engagement Campaigns
Challenge: Inability to properly track retargeting campaigns or re-engagement efforts.
Impact: Missed opportunities to optimize campaigns and track user retention.
Real-Time Attribution Monitoring
Track and validate attribution links in real time to ensure accurate performance tracking across campaigns.
Automated Event Tracking Checks
Track in-app events automatically to ensure complete user journey mapping and proper conversion tracking.
Cross-Platform Data Validation
Compare AppsFlyer data with other analytics platforms to identify discrepancies and resolve them quickly.
UTM Parameter Consistency
Ensure uniformity across campaign UTMs, preventing attribution errors and ensuring accurate campaign performance analysis.
Why is my AppsFlyer attribution data inconsistent?
Trackingplan validates all attribution links and tracking calls, ensuring every install, click, and conversion is correctly tied back to the source.
How can I track in-app events properly?
From sign-ups to purchases, Trackingplan ensures all in-app events are firing and captured by AppsFlyer according to spec.
What if AppsFlyer data differs from other analytics platforms?
Trackingplan enables cross-platform comparisons, helping you pinpoint where inconsistencies originate—whether in tagging, parameters, or attribution settings.
How do I maintain consistent UTM parameters?
Mismatched UTMs can lead to misattributed traffic. Trackingplan checks all campaign links for proper structure and alerts you to any inconsistencies.
Still have questions?
Happy tracking, happy clients
Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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