
Challenge: User interactions like clicks, scrolls, or form submissions are not tracked.
Impact: Missing data on user behavior and engagement.
Challenge: Incorrect UTM parameters or misconfigured event mappings.
Impact: Misleading performance metrics and campaign insights.
Challenge: Event tags are not firing correctly or are broken.
Impact: Missing key interactions and data gaps.
Challenge: Inconsistent tracking when users switch devices.
Impact: Incomplete insights into customer journeys.
Challenge: Events or data updates are delayed or not recorded at all.
Impact: Delayed optimization of campaigns or missing key performance indicators.
Ensure that all engagement events are tracked correctly to capture user behavior.
Automatically validate UTM parameters and event mappings to ensure accurate attribution.
Detect and fix broken event tags to ensure reliable data collection.
Monitor your data for real-time updates and prevent missing or delayed data.
If your engagement events aren’t appearing in your analytics, it’s likely due to a misconfiguration in your event tracking setup—such as missing triggers, wrong selectors, or unrecognized event names.
Trackingplan continuously monitors your event configurations to identify missing or broken events and alerts you when something isn’t working, so you can fix issues before they affect your data quality or marketing performance.
Campaign attribution errors are often caused by improperly configured UTM parameters or missing tracking tags.
Trackingplan automatically validates UTM tags across all acquisition sources, ensuring that your marketing campaigns are correctly attributed, helping you accurately measure ROI and performance across channels.
When event tags don’t fire, you risk missing critical data points. This often results from JavaScript errors, incorrect tag configurations, or load timing issues.
Trackingplan detects these issues in real time and highlights broken or misfiring tags, helping you troubleshoot and resolve them without needing to manually debug each tag.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation

.png)




