
Challenge: Failing to tag specific user actions, like clicks or form submissions.
Impact: Leads to incomplete data collection.
Challenge: Incorrect tagging or missed events cause attribution errors.
Impact: Leads to misleading performance data.
Challenge: Relying on manual checks for campaign tags.
Impact: Often leads to missed errors, affecting data accuracy.
Challenge: Without real-time monitoring, issues with campaign tracking can go unnoticed.
Impact: Leads to delayed optimizations.
Challenge: Discrepancies between Fluent and other marketing tools.
Impact: Hinders data-driven decision-making.
Tracks all key user interactions to ensure data completeness.
Provides real-time insights into campaign performance, helping you fix issues immediately.
Validates and synchronizes data across all platforms to ensure proper attribution.
Alerts you to tracking issues before they impact your campaigns.
Missing or improperly configured events can lead to inaccurate data. Trackingplan helps by monitoring your Fluent setup and ensuring all events are tracked in real time.
Misconfigured UTM parameters or inconsistent campaign tagging can cause attribution errors. Trackingplan validates your UTM tagging and campaign tracking to ensure proper attribution across platforms.
Tracking fragmented across pages can lead to unreliable insights. Trackingplan ensures consistent tracking of user behavior and data across all pages and environments on Fluent.
Failing to comply with privacy laws can lead to data protection issues. Trackingplan automatically checks your Fluent setup to ensure compliance with privacy regulations, protecting both your data and your customers.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation



