Avoid errors and improve data quality in Fluent

Digital Advertising

Fluent is a leading digital marketing platform that helps brands engage with customers across various channels. Ensuring your campaigns are tracked accurately and data is reliable can be challenging. Trackingplan automates the monitoring and validation of your Fluent setup, helping you identify and fix tracking issues before they impact your marketing results.

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COMMON PROBLEMS

Most common mistakes when using Fluent

Inconsistent Event Tagging

Challenge: Failing to tag specific user actions, like clicks or form submissions.

Impact: Leads to incomplete data collection.

Misaligned Campaign Attribution

Challenge: Incorrect tagging or missed events cause attribution errors.

Impact: Leads to misleading performance data.

Manual Tag Testing

Challenge: Relying on manual checks for campaign tags.

Impact: Often leads to missed errors, affecting data accuracy.

Lack of Real-Time Campaign Monitoring

Challenge: Without real-time monitoring, issues with campaign tracking can go unnoticed.

Impact: Leads to delayed optimizations.

Data Inconsistencies Across Platforms

Challenge: Discrepancies between Fluent and other marketing tools.

Impact: Hinders data-driven decision-making.

Automated Event Tracking Validation

Tracks all key user interactions to ensure data completeness.

Real-Time Campaign Monitoring

Provides real-time insights into campaign performance, helping you fix issues immediately.

Cross-Platform Attribution Accuracy

Validates and synchronizes data across all platforms to ensure proper attribution.

Automated Error Detection

Alerts you to tracking issues before they impact your campaigns.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Fluent

Trackingplan ensures your Fluent campaigns are tracked accurately, improving campaign attribution and data consistency.

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Support

Frequently asked questions about Fluent

Why aren’t my Fluent events firing?

Missing or improperly configured events can lead to inaccurate data. Trackingplan helps by monitoring your Fluent setup and ensuring all events are tracked in real time.

How can I fix campaign attribution issues in Fluent?

Misconfigured UTM parameters or inconsistent campaign tagging can cause attribution errors. Trackingplan validates your UTM tagging and campaign tracking to ensure proper attribution across platforms.

What can I do to prevent data fragmentation in Fluent?

Tracking fragmented across pages can lead to unreliable insights. Trackingplan ensures consistent tracking of user behavior and data across all pages and environments on Fluent.

Is my Fluent setup compliant with privacy laws?

Failing to comply with privacy laws can lead to data protection issues. Trackingplan automatically checks your Fluent setup to ensure compliance with privacy regulations, protecting both your data and your customers.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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