Avoid errors and improve data quality in Adform

Why is my Adform data different from what I see in GA or other tools?

Data discrepancies often arise from inconsistencies in naming conventions, tag configurations, or data collection logic across platforms. Trackingplan continuously checks the structure and parameters of your Adform tags and compares them with the rest of your stack—like Google Analytics or other ad tools—to ensure naming consistency, parameter accuracy, and tag presence, so you can align reporting across your ecosystem.

How do I confirm if Adform events are firing correctly?

With Trackingplan, you can observe Adform events as they occur in real time, including complete payloads, failed calls, and any missing parameters. This helps you quickly identify integration issues, diagnose whether a pixel is broken, or confirm that all expected events are firing properly.

What if a tag breaks mid-campaign?

Trackingplan continuously monitors your entire tag setup—even after launch. If a tag stops firing or becomes misconfigured, your team receives an instant alert. This allows you to resolve the issue before it causes significant attribution or performance discrepancies.