Avoid errors and improve data quality in Adform

Adform offers a full-stack advertising solution that includes DSP, DMP, and ad serving capabilities. Yet, with so many moving parts, even small tracking errors can distort performance metrics. Whether it’s a misfiring pixel, missing conversion data, or inconsistent naming conventions, these issues can compromise optimization. Trackingplan ensures accurate implementation and continuous validation so your campaigns run on trustworthy data.
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COMMON PROBLEMS

Most common mistakes when using Adform

Incomplete Conversion Tracking

Challenge: Misconfigured pixels or events result in lost conversion data.

Impact: Unreliable ROI and poor decision-making.

Mismatch Between Adform and Web Analytics Tools

Challenge: Differences in tracking methodologies lead to conflicting reports.

Impact: Lack of trust in data across teams and tools.

Untracked Audience Segments

Challenge: DMP audience definitions may not be properly linked in campaigns.

Impact: Missed targeting opportunities and budget waste.

Incorrect Setup of Custom Events

Challenge: Events like “video complete” may not trigger due to syntax or missing parameters.

Impact: Loss of key engagement data for optimization.

Late Detection of Errors

Challenge: Errors discovered after a campaign ends are often too late to fix.

Impact: Wasted spend and missed performance targets.

Real-Time Pixel Verification

Continuously checks that all Adform pixels and events are firing with the correct parameters and structure.

Attribution Accuracy Monitoring

Tracks campaign source consistency and flags discrepancies across conversion paths.

Behavioral Event Coverage

Ensures key actions like purchases or video views are properly tracked with all necessary metadata.

Audience Sync Validation

Verifies that DMP segments are tagged and tracked correctly so targeting remains effective.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Adform

Trackingplan automatically validates your Adform tracking setup, helping you detect misfires, incomplete data, and attribution issues before they affect performance.
Support

Frequently asked questions about Adform

Why is my Adform data different from what I see in GA or other tools?

Data discrepancies often arise from inconsistencies in naming conventions, tag configurations, or data collection logic across platforms. Trackingplan continuously checks the structure and parameters of your Adform tags and compares them with the rest of your stack—like Google Analytics or other ad tools—to ensure naming consistency, parameter accuracy, and tag presence, so you can align reporting across your ecosystem.

How do I confirm if Adform events are firing correctly?

With Trackingplan, you can observe Adform events as they occur in real time, including complete payloads, failed calls, and any missing parameters. This helps you quickly identify integration issues, diagnose whether a pixel is broken, or confirm that all expected events are firing properly.

What if a tag breaks mid-campaign?

Trackingplan continuously monitors your entire tag setup—even after launch. If a tag stops firing or becomes misconfigured, your team receives an instant alert. This allows you to resolve the issue before it causes significant attribution or performance discrepancies.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data
Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging
See everything. Miss nothing. Let automation flag issues before they cost you.
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