Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tool provided by Google that allows website owners to manage and deploy marketing and analytics tags (snippets of code) on their website without the need for technical expertise or assistance from a developer. 

With Google Tag Manager, users can easily add and update tags for various marketing and analytics tools, such as Google Analytics, AdWords, and Facebook Pixel, among others. This tool also allows users to set up triggers and variables to control when and where tags are fired on their website, providing greater flexibility and control over their tracking and marketing efforts.

Google Tag Manager simplifies the process of managing tags on a website, reducing the risk of errors and improving website performance. It also provides valuable insights into user behaviour and website performance, allowing website owners to make data-driven decisions to improve their online presence.

Google Tag Manager & Trackingplan

If you use Google Tag Manager, you can install Trackingplan without accessing your site's code. Simply login to Google Tag Manager and create a new tag inside the container connected to your website. In the Tag Configuration box, select Custom HTML Tag when choosing the tag type, and paste your Trackingplan snippet into the HTML text box. Remember that you can always retrieve your snippet from”your TP_ID”/install. After that, you’ll just need to click on Advanced Settings and set Tag firing Priority to 1000 and Tag Firing Options to Once per page to ensure Trackingplan can see events that trigger once the page has loaded. For the best results, select All Pages while navigating to the Triggering box. All done! Easy, huh? For more details, click here.


Trackingplan is a comprehensive platform designed to streamline data tracking implementation for businesses. With its easy-to-follow instructions and step-by-step guidance, users can quickly set up tracking technologies on various platforms such as websites, mobile apps, and APIs. The platform provides automated checks and validations to debug and address issues in data collection, ensuring the accuracy and integrity of the tracked data. Additionally, Trackingplan offers robust monitoring capabilities to detect errors and alerts users promptly, allowing for quick resolutions. This helps businesses maintain a reliable tracking system while providing valuable insights through interactive visualizations. Furthermore, the platform emphasizes data governance and compliance, allowing users to audit data access, manage permissions, and protect sensitive information effectively. Overall, Trackingplan simplifies tracking implementation, addresses issues through debugging and monitoring, and promotes data governance and auditability.

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