Avoid errors and improve data quality in Google Tag Manager

Google Tag Manager simplifies the process of managing tags for marketing, analytics, and other tracking services. However, improperly configured tags, incorrect firing sequences, and missed updates can lead to incomplete or inaccurate data. Trackingplan automates the monitoring and validation of your Google Tag Manager setup, ensuring that all tags are correctly implemented and firing as intended.
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COMMON PROBLEMS

Most common mistakes when using Google Tag Manager

Improper Tag Placement

Challenge: Tags are either missing or placed incorrectly on the site or app.

Impact: Results in gaps in tracking data, making it difficult to gain accurate marketing performance insights and optimize campaigns effectively.

Incorrect Tag Firing Order

Challenge: Tags are misconfigured in the order they fire.

Impact: Disrupts event tracking, leading to inaccurate data collection and potentially misguiding campaign performance analysis.

Failure to Update Tags After Site Changes

Challenge: Tags are not updated after changes to the website or app structure.

Impact: Results in outdated or broken tracking, leading to incomplete or inaccurate data collection and hindering performance analysis.

Manual Testing of Tags

Challenge: Tag testing is performed manually without automated checks.

Impact: Misses errors that may only appear under real-world conditions, potentially leading to undetected tracking issues and inaccurate data.

Inconsistent Tagging Across Environments

Challenge: Tags are implemented inconsistently across different environments (e.g., staging, production).

Impact: Causes data fragmentation, making it difficult to compare and analyze performance accurately across environments.

Automated Tag Validation

Continuously monitors tags for correct placement and firing sequences across your site.

Real-Time Tag Monitoring

Provides instant alerts if any tags fail to fire or are incorrectly configured.

Post-Change Validation

Ensures that tags are updated and functional after any website or CMS changes.

Cross-Environment Tagging Accuracy

Guarantees consistent tag usage across different environments, preventing data fragmentation.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Google Tag Manager

Trackingplan integrates with Google Tag Manager to ensure proper tag configuration and firing.
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Frequently asked questions about Google Tag Manager

How can I ensure all tags are properly implemented in Google Tag Manager?

Proper tag placement and correct firing rules are crucial for accurate data collection. Mistakes like missing tags, incorrect triggers, or overlapping tags can cause tracking gaps. Trackingplan automates the validation of your entire tag setup, identifying errors and missing tags so you can fix issues before they impact your analytics.

How does Trackingplan handle tag firing sequence issues?

Some tags depend on others firing first to function correctly. Trackingplan monitors your tag firing sequences in real time, detecting if tags fire out of order or fail to trigger. This helps you resolve sequence conflicts that could distort data or cause tracking failures.

Can Trackingplan help me detect broken tags in Google Tag Manager?

Absolutely. Trackingplan automatically scans for broken or misconfigured tags, alerting you instantly to any issues. This proactive detection ensures your tags always function as intended and your data remains accurate.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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