
Challenge: Launch rules may not trigger if their conditions are incorrect or data elements are missing.
Impact: Events don’t fire, breaking downstream analytics and conversions.
Challenge: Core variables like page name or user ID fail to resolve due to setup errors.
Impact: Leads to incomplete data collection and segmentation issues.
Challenge: Updates in staging may not match production setups.
Impact: Causes discrepancies in data capture and makes root cause analysis harder.
Challenge: A script error on the page prevents Launch from executing rules.
Impact: Entire tag containers fail without alerting the team.
Challenge: Custom scripts or other tag managers interfere with rule execution.
Impact: Creates unreliable data and breaks attribution logic.
Detects when Launch rules fail to fire due to broken conditions or missing dependencies.
Validates critical data layer elements and variable integrity before they impact tracking.
Flags mismatches between development, staging, and production environments.
Notifies your team instantly when tracking issues arise—before they affect reports.
Your Launch rules might depend on conditions that aren’t met—like missing DOM elements, timing issues, or variables that are not initialized. Trackingplan detects when expected rules or events fail to trigger and tells you exactly which rule conditions were unmet, helping you fix broken configurations fast.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation






