Avoid errors and improve data quality in Google Tag Manager 360

Tag Manager

Google Tag Manager 360 offers advanced features and enhanced data tracking capabilities for enterprise-level marketing solutions. However, more complex configurations and a larger number of tags can make it difficult to ensure proper data collection. Trackingplan automates the monitoring and validation of your Google Tag Manager 360 setup to ensure everything is functioning smoothly.

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COMMON PROBLEMS

Most common mistakes when using Google Tag Manager 360

Complex Tag Firing Issues

Challenge: Firing triggers for multiple tags are misconfigured or conflicting.

Impact: Causes event tracking to fail or become inconsistent, leading to incomplete or inaccurate data collection and reporting.

Overuse of Custom Tags

Challenge: Excessive reliance on custom tags rather than standard solutions.

Impact: Complicates the tracking setup, increasing the likelihood of errors and making it harder to maintain accurate data collection.

Failure to Utilize Version Control

Challenge: Version control is not properly implemented or used for tag management.

Impact: Leads to errors and missing updates across tags, making it difficult to maintain consistent and accurate tracking configurations.

Tagging Inconsistencies Across Teams

Challenge: Multiple teams work on the same GTM account without standardized processes.

Impact: Introduces inconsistent tagging, leading to fragmented data and making it difficult to draw accurate conclusions across campaigns and platforms.

Not Testing Tags in Preview Mode

Challenge: Tags are deployed without first testing them in preview and debug modes.

Impact: Leads to undetected errors in tags, which can result in incorrect data being collected once the tags go live.

Automated Tagging Checks

Continuously verifies that all tags are firing correctly and are configured for optimal performance.

Version Control Monitoring

Ensures all changes are properly documented and that tags are updated across all environments.

Real-Time Error Alerts

Provides immediate feedback on tag errors or misconfigurations, enabling faster troubleshooting.

Cross-Team Tagging Coordination

Prevents inconsistencies between teams by standardizing tag implementation practices.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Google Tag Manager 360

Trackingplan ensures that your Google Tag Manager 360 setup remains accurate and optimized.

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Support

Frequently asked questions about Google Tag Manager 360

How do I optimize my tag management in Google Tag Manager 360?

Optimizing tag management means ensuring tags are correctly placed, firing in the right sequence, and regularly validated for accuracy. Trackingplan automates these tasks by continuously monitoring your setup and providing real-time alerts for errors, helping you maintain reliable and efficient tag management.

Can Trackingplan detect issues with data layer implementation in Google Tag Manager 360?

Absolutely. Trackingplan monitors and validates your data layer configuration to ensure all required variables are correctly implemented and functioning as intended, reducing the risk of tracking errors due to data layer issues.

How does Trackingplan improve collaboration when using Google Tag Manager 360?

Trackingplan streamlines team collaboration by automating tag validation and sending immediate error notifications. This enables teams to quickly identify, communicate, and resolve tracking issues, improving overall workflow efficiency and data quality.

Still have questions?

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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