Improve Data Quality in Your In-house Collectors

In-house collectors are custom-built tracking solutions designed for specific business needs. While they offer tailored tracking functionality, managing and ensuring the accuracy of data can be complex. Errors in manual setup, misfiring tags, or inconsistent data collection can disrupt the flow of important business metrics. Trackingplan helps you automate the monitoring and validation of your in-house tracking, ensuring your data is reliable and accurate.
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COMMON PROBLEMS

Most common mistakes when using In-house Collectors

Incorrect Tag Placement

Challenge: Improper placement of tracking tags.

Impact: Results in missing or incomplete data collection across pages, hindering accurate reporting and insights.

Manual Data Updates

Challenge: Failing to automate updates to tracking scripts.

Impact: Leads to outdated or inaccurate data being collected, affecting the reliability of your analytics and decision-making.

Inconsistent Data Layer Structure

Challenge: Variations in the data layer between different pages.

Impact: Can cause fragmented or missing data, leading to inaccurate reporting and unreliable insights.

Lack of Error Detection

Challenge: Without automated error detection.

Impact: You may miss critical tracking errors until they significantly affect your data, leading to delayed issue resolution and inaccurate reporting.

Missed Event Tracking

Challenge: Forgetting to track key events or user interactions.

Impact: This can result in incomplete or unreliable analytics data, leading to missed insights and misinformed decisions.

Automated Tag Placement Validation

Ensures that all tracking tags are placed correctly across your site and functioning as intended.

Real-Time Data Layer Monitoring

Tracks the integrity of your data layer, ensuring that data is structured consistently across all pages.

Automated Error Detection

Identifies issues with tags or tracking scripts before they affect your data, allowing you to fix errors proactively.

Event Tracking Validation

Verifies that all key events are tracked, ensuring no critical data is missed.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with In-house Collectors

Trackingplan automates the validation of in-house tracking, ensuring that all custom tags, data layers, and events are tracked accurately.
Support

Frequently asked questions about In-house Collectors

Can Trackingplan work with my in-house analytics system?

Yes, Trackingplan snippet listens in real-time to all the data your site and apps send to third parties integrations. That's why you can have access to your data in seconds instead of hours. And that's why it supports any provider, including the ones that don't have an API, or even your in-house analytics systems.

Some of our clients are already using Trackingplan to monitor their integrations with Apache AVRO, optimize their integrations with Google Functions, oversee the performance of their integrations with Amazon Web Services' Lambdas, integrate their data collection systems based on Apache Kafka, or monitor their integrations with Apache Spark.

Contact us to know more about how Trackingplan can help you monitor your in-house analytics systems.

How can I validate in-house tracking scripts across my website?

In-house tracking scripts are often customized and complex, which can lead to undetected errors. Trackingplan automatically audits these scripts for correctness, checking that all tracking points fire as expected and data is collected accurately. This reduces manual debugging effort and increases confidence in your custom tracking setup.

How do I handle manual updates to in-house collectors with Trackingplan?

Manual updates to in-house tracking collectors can introduce bugs or inconsistencies. Trackingplan monitors these changes in real time, automatically validating the updated scripts to ensure continued functionality and data accuracy, so you avoid disruptions or data loss caused by human error.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data
Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging
See everything. Miss nothing. Let automation flag issues before they cost you.
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