Avoid errors and improve data quality in Google Analytics 360 Suite
Misconfigured Custom Dimensions and Metrics
Challenge: Incorrect configuration of custom dimensions or metrics leads.
Impact: Leads to fragmented or incomplete data, compromising the accuracy and reliability of reports and insights.
Untracked Events and Conversions
Challenge: Key events, such as form submissions or button clicks, are not tracked.
Impact: Leads to incomplete user journey data, limiting insights into user behavior and affecting conversion tracking and analysis.
Cross-Device Attribution Issues
Challenge: Sessions and users are not properly linked across multiple devices.
Impact: Results in data fragmentation and misattribution, making it difficult to accurately measure user behavior and campaign performance across devices.
Incorrect UTM Tagging
Challenge: UTM parameters are misconfigured or inconsistent.
Impact: Leads to inaccurate attribution, skewed campaign performance data, and difficulties in measuring ROI accurately.
Data Sampling Issues
Challenge: Relying on sampled data instead of unsampled reports.
Impact: Results in unreliable insights, which can lead to poor decision-making and inaccurate performance analysis.
Automated Custom Dimension and Metric Validation
Ensures that all custom dimensions and metrics are properly configured and tracked.
Real-Time Event and Conversion Tracking
Monitors the tracking of key user interactions and conversions, ensuring all data is captured accurately.
Cross-Device Attribution Monitoring
Ensures that user sessions are tracked across all devices for accurate attribution and reporting.
UTM Tag Validation
Monitors UTM parameters to ensure they are consistently applied, avoiding data fragmentation.
Why are my Google Analytics 360 Suite reports showing incomplete data?
Incomplete data often results from missing or improperly implemented tracking tags. Without comprehensive tag coverage, user interactions go unrecorded.
Trackingplan automatically scans your GA360 tag implementations, flags missing or broken tags, and helps ensure your reports reflect complete and accurate user behavior.
How can I fix campaign attribution issues in Google Analytics 360 Suite?
Misconfigured UTMs and inconsistent campaign parameters distort attribution, leading to incorrect credit assignment for conversions.
Trackingplan validates and standardizes all UTM parameters used in your campaigns, ensuring consistent attribution logic across your GA360 reports.
Why aren’t some user actions being tracked in Google Analytics 360 Suite?
Gaps in event tracking happen if certain interactions aren’t tagged or if event triggers are misconfigured.
Trackingplan monitors your GA360 event tracking setup to catch missing events or misfires, helping maintain full visibility into user behavior.
How can I fix cross-platform tracking discrepancies in Google Analytics 360 Suite?
Differences in tracking configurations between platforms cause conflicting data, complicating analysis. Trackingplan performs cross-platform validation, ensuring consistent tag configurations and event definitions to unify your data sources.
How can I ensure compliance with privacy laws in Google Analytics 360 Suite?
Regulatory compliance requires careful data collection and storage practices. Trackingplan audits your GA360 data collection processes to ensure they respect privacy regulations and user consent requirements.
Still have questions?
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