Avoid errors and improve data quality in Chartbeat

Chartbeat is a real-time analytics platform focused on content and audience engagement for digital media. Ensuring accurate engagement tracking and attribution can be challenging, especially when dealing with real-time data. Trackingplan helps monitor and validate all Chartbeat tracking events, ensuring that the engagement data you rely on is accurate and reliable.
Header image
COMMON PROBLEMS

Most common mistakes when using Chartbeat

Missed or Incorrect Pageview Tracking

Challenge: Incorrect or missing pageview tracking events.

Impact: Inaccurate measurement of user engagement and page performance.

Attribution Errors for Content Engagement

Challenge: Inaccurate attribution of content engagement, such as clicks or time spent.

Impact: Misleading insights into content performance and audience behavior.

Failure to Track Real-Time Data Accurately

Challenge: Data discrepancies in real-time user engagement and traffic.

Impact: Delayed decision-making based on incomplete or inaccurate data.

Event Tracking Misconfigurations

Challenge: Missing or misconfigured events for tracking key audience interactions, such as scrolling or clicking.

Impact: Gaps in understanding user behavior and content interaction.

Inconsistent Data Across Multiple Platforms

Challenge: Discrepancies between Chartbeat and other analytics tools.

Impact: Conflicting insights and inconsistent reporting of content performance.

Pageview Tracking Validation

Automatically ensure that pageviews are accurately tracked for every page on your site.

Real-Time Data Validation

Monitor and validate real-time data to ensure that engagement metrics are tracked without delay.

Event Tracking Setup Validation

Ensure that all critical engagement events are correctly configured and firing as expected.

Cross-Platform Consistency

Track and ensure that your Chartbeat data aligns with other analytics tools for consistent reporting.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Chartbeat

Trackingplan ensures that your Chartbeat data is accurately tracked and reported in real time, preventing issues like attribution errors, missing events, and integration problems.
Support

Frequently asked questions about Chartbeat

How can I fix attribution issues for content engagement?

Attribution issues often arise when key parameters—such as content ID, referrer, or campaign source—are missing or inconsistent. Trackingplan validates the full structure of your engagement events to ensure each interaction is correctly attributed to the right story, channel, or campaign, even when visitors arrive via multiple sources.

How do I track real-time data accurately with Chartbeat?

Real-time analytics depend on complete, clean event data being captured and sent in real time. Trackingplan monitors your real-time events like scroll depth, active time, or recirculation to make sure they’re properly configured and not silently failing—so what you see in Chartbeat matches the reality of user behavior on your site.

Why are my Chartbeat event tracking configurations not firing correctly?

When certain Chartbeat events don’t fire, it’s often due to broken tag configurations, race conditions, or missing triggers on dynamic content. Trackingplan catches these issues by auditing your setup and alerting you when engagement events like article_engaged, video_started, or share_clicked are missing or formatted incorrectly.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

Similar integrations

QuantumMetric

Digital Analytics
Trackingplan helps monitor your QuantumMetric setup, ensuring that all important events and data points are tracked and validated in real time.
See More

Adobe Analytics

Digital Analytics
Trackingplan ensures your Adobe Analytics implementation is accurate, complete, and compliant—so you can trust every eVar, prop, and event without needing direct access to Adobe’s backend.
See More

Adobe Client Data Layer

Digital Analytics
Trackingplan validates every data layer push to the Adobe Client Data Layer, ensuring structured, reliable data flows into your Adobe tools—no manual inspections required.
See More

In-house Collectors

Digital Analytics
Trackingplan automates the validation of in-house tracking, ensuring that all custom tags, data layers, and events are tracked accurately.
See More

Google Analytics 4 360

Digital Analytics
Trackingplan automates error detection and monitoring to ensure your GA4 360 setup is optimized and accurate.
See More

Crazy Egg

Digital Analytics
Trackingplan ensures your Crazy Egg data is accurate and reliable, enhancing your website optimization efforts.
See More

Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data
Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging
See everything. Miss nothing. Let automation flag issues before they cost you.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.