Avoid errors and improve data quality in Fathom

Digital Analytics

Fathom is a privacy-focused analytics tool that offers simple and insightful data to businesses. However, ensuring that your data is collected consistently and accurately can be tricky. Silent tracking issues, misconfigured events, or privacy issues can lead to unreliable insights. Trackingplan helps automate the monitoring and validation of your Fathom setup, ensuring that your data flows correctly without the need to access destination platforms.

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COMMON PROBLEMS

Most common mistakes when using Fathom

Inconsistent Event Tracking

Challenge: Failing to track key events like button clicks or form submissions.

Impact: Leads to incomplete user journey data.

Misconfigured Privacy Settings

Challenge: Incorrect privacy settings or opt-in configurations.

Impact: May violate user consent laws and result in legal complications.

Manual Error Detection

Challenge: Relying on manual checks instead of automated tools.

Impact: Increases the likelihood of missing errors that compromise data integrity.

Missing Data from Dynamic Content

Challenge: Failing to track actions on dynamically loaded content, such as in SPAs.

Impact: Leads to incomplete tracking.

Inaccurate Attribution

Challenge: Misattributing user actions or campaign sources.

Impact: Causes skewed reporting and misinformed marketing decisions.

Automated Event Tracking Validation

Ensures that all key events are tracked and validated, even for dynamic content.

Real-Time Privacy Compliance Monitoring

Tracks privacy settings and alerts you of any discrepancies to help you remain compliant with laws.

Continuous Error Monitoring

Alerts you instantly to tracking issues so you can resolve them before they affect your data.

Cross-Platform Attribution Accuracy

Validates campaign attribution and ensures data is correctly attributed to the right source.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Fathom

Trackingplan ensures that your Fathom implementation is error-free and your data collection is reliable and compliant.

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Support

Frequently asked questions about Fathom

Why isn’t my Fathom data showing up?

Missing or incorrectly placed tracking code can prevent Fathom from collecting data. Trackingplan helps by validating your Fathom installation and alerts you if there are any missing or incorrectly placed tracking snippets.

How do I ensure compliance with privacy regulations in Fathom?

Fathom prioritizes user privacy, but improper configurations can lead to non-compliance. Trackingplan automatically checks for compliance with privacy regulations and alerts you to any necessary changes in your setup.

Why are my Fathom UTM parameters inconsistent?

Inconsistent UTM tagging can cause misattribution in campaign tracking. Trackingplan monitors your UTM parameters and ensures they are correctly applied and consistent across all campaigns.

How can I track specific user actions in Fathom?

Failing to track specific interactions like clicks or form submissions can result in incomplete data. Trackingplan ensures all critical user actions are tracked and alerts you to any missing events.

How do I know if my Fathom data is fragmented across pages?

Fragmented tracking data can lead to inaccurate insights. Trackingplan compares your tracking setup across all pages and environments to ensure consistent and complete data collection.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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See everything. Miss nothing. Let automation flag issues before they cost you.

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