Avoid errors and improve data quality in Fathom
Inconsistent Event Tracking
Challenge: Failing to track key events like button clicks or form submissions.
Impact: Leads to incomplete user journey data.
Misconfigured Privacy Settings
Challenge: Incorrect privacy settings or opt-in configurations.
Impact: May violate user consent laws and result in legal complications.
Manual Error Detection
Challenge: Relying on manual checks instead of automated tools.
Impact: Increases the likelihood of missing errors that compromise data integrity.
Missing Data from Dynamic Content
Challenge: Failing to track actions on dynamically loaded content, such as in SPAs.
Impact: Leads to incomplete tracking.
Inaccurate Attribution
Challenge: Misattributing user actions or campaign sources.
Impact: Causes skewed reporting and misinformed marketing decisions.
Automated Event Tracking Validation
Ensures that all key events are tracked and validated, even for dynamic content.
Real-Time Privacy Compliance Monitoring
Tracks privacy settings and alerts you of any discrepancies to help you remain compliant with laws.
Continuous Error Monitoring
Alerts you instantly to tracking issues so you can resolve them before they affect your data.
Cross-Platform Attribution Accuracy
Validates campaign attribution and ensures data is correctly attributed to the right source.
Why isn’t my Fathom data showing up?
Missing or incorrectly placed tracking code can prevent Fathom from collecting data. Trackingplan helps by validating your Fathom installation and alerts you if there are any missing or incorrectly placed tracking snippets.
How do I ensure compliance with privacy regulations in Fathom?
Fathom prioritizes user privacy, but improper configurations can lead to non-compliance. Trackingplan automatically checks for compliance with privacy regulations and alerts you to any necessary changes in your setup.
Why are my Fathom UTM parameters inconsistent?
Inconsistent UTM tagging can cause misattribution in campaign tracking. Trackingplan monitors your UTM parameters and ensures they are correctly applied and consistent across all campaigns.
How can I track specific user actions in Fathom?
Failing to track specific interactions like clicks or form submissions can result in incomplete data. Trackingplan ensures all critical user actions are tracked and alerts you to any missing events.
How do I know if my Fathom data is fragmented across pages?
Fragmented tracking data can lead to inaccurate insights. Trackingplan compares your tracking setup across all pages and environments to ensure consistent and complete data collection.
Still have questions?
Happy tracking, happy clients
Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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Deliver trusted insights without wasting time on manual audits
