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Avoid errors and improve data quality in Snowplow Analytics

CDP
Snowplow Analytics provides data analytics at scale, but misconfigurations in event tracking can hinder insights. Trackingplan ensures your Snowplow setup is running smoothly, providing accurate data collection for better decision-making.
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COMMON PROBLEMS

Most common mistakes when using Snowplow Analytics

Incorrect Event Configuration

Challenge: Events are configured incorrectly, leading to inaccurate data.

Impact: Missed insights into user actions.

Missing Data Enrichment

Challenge: Data enrichment processes fail, leading to incomplete event data.

Impact: Incomplete or inaccurate reporting.

Slow Data Pipeline Processing

Challenge: Data processing takes too long to reflect in reports.

Impact: Delayed decision-making and missed opportunities.

Incorrect Event Attribution

Challenge: Misconfigured attribution models.

Impact: Incorrect reporting on user conversions and campaign effectiveness.

Cross-platform Tracking Issues

Challenge: Event tracking isn’t synchronized across different platforms.

Impact: Missing or inconsistent data.

Event Configuration Validation

Ensure all events are configured properly to capture the right data.

Attribution Model Validation

Automatically validate attribution models for accurate conversion tracking.

Cross-platform Event Tracking

Ensure event data is synchronized across all platforms to capture the full user journey.

Quality Data Monitoring

Ensure that all review funnel data is collected properly for insightful customer sentiment analysis.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Snowplow Analytics

Trackingplan ensures your Snowplow Analytics setup is flawless, giving you accurate and timely insights for better data-driven decisions.
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Support

Frequently asked questions about Snowplow Analytics

Why are my Snowplow events configured incorrectly?

Incorrect Snowplow event configurations can lead to inaccurate or incomplete data collection. Trackingplan verifies that your Snowplow events meet schema requirements and are implemented correctly, helping you maintain high-quality data.

How do I ensure my data enrichment processes are working?

Data enrichment issues can degrade the quality and usefulness of your analytics data. Trackingplan monitors your enrichment pipelines and alerts you if any part of the process fails, ensuring that enriched data is reliable and complete.

Why is my Snowplow data processing so slow?

Slow Snowplow data processing can cause delays in reporting and affect decision-making. Trackingplan monitors your data pipeline health and identifies performance issues, helping you optimize processing speed.

How do I fix attribution errors?

Attribution errors often stem from misconfigured models or incomplete data capture. Trackingplan validates your attribution logic and data inputs, helping you optimize models for accurate marketing performance measurement.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.
Contact Support

Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña
Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila
Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón
Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

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Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data
Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging
See everything. Miss nothing. Let automation flag issues before they cost you.
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