Snowplow is an open-source event tracking and data collection platform that helps businesses collect, process, and analyze data from various sources. It is designed to provide a flexible and scalable solution for tracking user behaviour across multiple platforms and devices, including web, mobile, and server-side applications.

Snowplow allows businesses to capture and store granular data about user interactions, such as page views, clicks, form submissions, and custom events. The platform supports a wide range of data sources, including web analytics tools, mobile SDKs, server-side tracking, and third-party integrations.

With Snowplow, businesses can create custom data pipelines to process and transform data in real-time, enabling them to gain insights into user behavior and make data-driven decisions. The platform also provides a range of analytics and visualization tools, including dashboards, reports, and alerts, to help businesses monitor and analyze their data.

Snowplow & Trackingplan

Trackingplan automatically connects all the customer data that your apps and websites are already sending to all of your third-party integrations in just one dashboard to provide you with powerful cross-service insights while saving your company hours of work, infrastructure, and dedicated data teams.That's why you don’t need to give us private access to none of your data destinations. And that's why it supports any provider, including the ones that don't have an API, or even your in-house analytics systems.


Trackingplan is a comprehensive platform designed to streamline data tracking implementation for businesses. With its easy-to-follow instructions and step-by-step guidance, users can quickly set up tracking technologies on various platforms such as websites, mobile apps, and APIs. The platform provides automated checks and validations to debug and address issues in data collection, ensuring the accuracy and integrity of the tracked data. Additionally, Trackingplan offers robust monitoring capabilities to detect errors and alerts users promptly, allowing for quick resolutions. This helps businesses maintain a reliable tracking system while providing valuable insights through interactive visualizations. Furthermore, the platform emphasizes data governance and compliance, allowing users to audit data access, manage permissions, and protect sensitive information effectively. Overall, Trackingplan simplifies tracking implementation, addresses issues through debugging and monitoring, and promotes data governance and auditability.

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