Challenge: Events are configured incorrectly, leading to inaccurate data.
Impact: Missed insights into user actions.
Challenge: Data enrichment processes fail, leading to incomplete event data.
Impact: Incomplete or inaccurate reporting.
Challenge: Data processing takes too long to reflect in reports.
Impact: Delayed decision-making and missed opportunities.
Challenge: Misconfigured attribution models.
Impact: Incorrect reporting on user conversions and campaign effectiveness.
Challenge: Event tracking isn’t synchronized across different platforms.
Impact: Missing or inconsistent data.
Ensure all events are configured properly to capture the right data.
Automatically validate attribution models for accurate conversion tracking.
Ensure event data is synchronized across all platforms to capture the full user journey.
Ensure that all review funnel data is collected properly for insightful customer sentiment analysis.
Incorrect Snowplow event configurations can lead to inaccurate or incomplete data collection. Trackingplan verifies that your Snowplow events meet schema requirements and are implemented correctly, helping you maintain high-quality data.
Data enrichment issues can degrade the quality and usefulness of your analytics data. Trackingplan monitors your enrichment pipelines and alerts you if any part of the process fails, ensuring that enriched data is reliable and complete.
Slow Snowplow data processing can cause delays in reporting and affect decision-making. Trackingplan monitors your data pipeline health and identifies performance issues, helping you optimize processing speed.
Attribution errors often stem from misconfigured models or incomplete data capture. Trackingplan validates your attribution logic and data inputs, helping you optimize models for accurate marketing performance measurement.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation






