Challenge: Incorrect UTM parameters lead to campaign attribution problems.
Impact: Misleading campaign performance metrics, wasting marketing spend.
Challenge: Email open rates or clicks may not be properly tracked due to misconfigured tags.
Impact: Missing insights into the effectiveness of email campaigns.
Challenge: Event tags for form submissions or link clicks may not trigger as expected.
Impact: Missing lead generation data and inaccurate campaign tracking.
Challenge: Automations aren’t tested thoroughly before they go live, leading to incorrect tracking.
Impact: Broken automations and data quality issues that go unnoticed until they impact performance.
Challenge: Integrations with third-party tools might experience data syncing issues.
Impact: Incomplete customer profiles and fragmented data insights.
Ensure UTM parameters and event tags are correctly applied for accurate campaign attribution.
Automatically monitor your email opens and clicks, ensuring reliable performance metrics.
Receive instant alerts if any key email interactions go untracked.
Track the performance and data syncing across integrations to ensure seamless data flow between platforms.
Trackingplan continuously audits all your ConvertKit automation events to make sure every interaction is recorded correctly. If any events are missed, duplicated, or tracked with errors, you’ll receive instant alerts. This proactive monitoring helps you identify and fix issues before they affect your marketing workflows. By ensuring your automation data is accurate and complete, your campaigns can run smoothly, and your decision-making is based on reliable insights.
Trackingplan automatically scans and validates all UTM parameters used in your ConvertKit campaigns. It checks for missing, malformed, or inconsistent UTM tags that can cause incorrect campaign attribution. By maintaining consistent and accurate UTM tagging, Trackingplan ensures that every click and conversion is correctly linked back to the original traffic source. This saves you time on manual checks and guarantees precise measurement of your marketing efforts across channels.
Absolutely. Trackingplan captures key email engagement metrics such as opens, clicks, and other user interactions in real time. With this granular tracking, you get immediate visibility into how your ConvertKit campaigns are performing. This helps you quickly identify trends, optimize subject lines or content, and ensure your emails are effectively reaching and engaging your audience. With accurate tracking data at your fingertips, you can confidently refine your strategies for better results.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation






