Avoid errors and improve data quality in Omnisend

Marketing Automation

Omnisend is an e-commerce-focused marketing automation platform that helps businesses deliver targeted email, SMS, and omnichannel campaigns. For these campaigns to be effective, you need accurate tracking of customer behavior and conversions. Trackingplan ensures that the data feeding into Omnisend is clean, complete, and aligned with your tracking specifications.

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COMMON PROBLEMS

Most common mistakes when using Omnisend

Incorrect Event Setup

Challenge: If you don't track events like product views, cart additions, or purchases correctly, it can lead to automation triggers that don't work effectively.

Impact: When event tracking is misconfigured, your automation workflows might not be triggered at the right times or for the right user actions. This can result in missed opportunities to engage with customers in a timely and relevant way.

Inconsistent Customer Identifiers

Challenge: If customer identifiers are missing or don't match up correctly across your systems, it can disrupt your ability to deliver personalized messages and segment your audience effectively.

Impact: Without consistent identifiers, you might struggle to create a unified view of individual customers, leading to irrelevant or generic communications. This can negatively impact engagement, reduce the effectiveness of your segmentation efforts, and ultimately hinder your ability to deliver tailored experiences.

Campaign Attribution Errors

Challenge: If you don't track where your campaign traffic is coming from accurately, it leads to unreliable return on investment (ROI) data and poorly informed optimization efforts.

Impact: Without proper campaign attribution, you might not know which channels or campaigns are actually driving results. This can lead to misallocation of your marketing budget, hindering your ability to optimize underperforming campaigns and maximize your overall ROI.

Duplicate or Missing Events

Challenge: If you have duplicate event data or are missing events altogether, it can disrupt your automation flows and lead to inaccurate revenue tracking.

Impact: Duplicate events can cause automation workflows to trigger incorrectly or multiple times, potentially leading to a poor user experience. Missing events, on the other hand, can give you an incomplete picture of user behavior and result in an underestimation of key metrics like conversions and revenue.

No Proactive Monitoring

Challenge: If you lack real-time visibility into your tracking setup, problems might not surface until after they've already negatively affected your campaigns.

Impact: This reactive approach can lead to periods of inaccurate data collection, potentially skewing your understanding of campaign performance and delaying your ability to identify and fix issues. By the time you notice a problem, it may have already impacted your results and wasted valuable time and resources.

Accurate Event Tracking

Ensures all critical customer interactions (like sign-ups, cart actions, and purchases) are captured correctly.

Customer Identity Verification

Confirms that identifiers (email, phone, user ID) are collected and linked accurately across sessions.

Campaign Attribution Validation

Verifies that UTM parameters and tracking links are set up correctly to ensure reliable source tracking.

Real-Time Alerts

Notifies you when tracking issues occur so you can act before they impact customer journeys or reporting.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Omnisend

Trackingplan validates your entire tracking setup to ensure Omnisend receives complete and correct customer data.

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Support

Frequently asked questions about Omnisend

How can I quickly spot missing or incorrect events in Omnisend?

Trackingplan automatically checks that all essential events for your Omnisend campaigns are firing correctly, notifying you instantly of any missing or malformed events to prevent workflow disruptions.

How can I detect inconsistencies in customer data with Omnisend?

Trackingplan monitors your user data flow to Omnisend, alerting you to any mismatches or sync errors that could cause segmentation or personalization issues.

How can I quickly find errors in UTM tagging affecting Omnisend attribution?

Trackingplan continuously scans your UTM parameters for errors or inconsistencies, sending immediate alerts so you can maintain clean and accurate campaign attribution.

How can I identify delays or failures in Omnisend event tracking?

Trackingplan tracks the timing and delivery of Omnisend events, flagging any delays or missed triggers so you can ensure campaigns run on schedule

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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