Avoid errors and improve data quality in Klaviyo

Marketing Automation

Klaviyo is a marketing automation platform designed for e-commerce businesses, providing email and SMS campaign management. While Klaviyo offers powerful segmentation and automation tools, tracking errors can lead to inaccurate campaign reporting and missed opportunities for personalized customer engagement. Trackingplan automates the monitoring and validation of your Klaviyo setup to ensure that your campaigns are tracked correctly.

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COMMON PROBLEMS

Most common mistakes when using Klaviyo

Misconfigured Email Campaign Tracking

Challenge: Incorrect setup of email event tracking can result in missing or inaccurate metrics, such as open rates or click-through rates.

Impact: Missing or inaccurate metrics hinder your ability to assess campaign performance and optimize future emails.

Untracked SMS Campaigns

Challenge: Failing to track key events for SMS campaigns can lead to incomplete campaign performance data.

Impact: Incomplete data makes it difficult to measure the success of SMS campaigns and optimize them for better engagement.

Broken Integration with E-commerce Platforms

Challenge: Inconsistent integration between Klaviyo and e-commerce platforms can result in missing or inaccurate customer data for segmentation.

Impact: This leads to poor targeting in campaigns, inaccurate customer segments, and missed opportunities to personalize marketing efforts effectively.

Inconsistent UTM Parameters

Challenge: Not using consistent UTM parameters for Klaviyo campaigns can lead to fragmented data and inaccurate campaign performance tracking.

Impact: This results in unreliable campaign insights, making it difficult to assess which channels or campaigns are truly driving conversions.

Lack of Real-Time Campaign Monitoring

Challenge: Not monitoring campaign performance in real time can result in slow responses to tracking issues, affecting campaign optimization.

Impact: Delayed detection of issues can lead to missed opportunities for timely adjustments, causing campaigns to underperform or skewed data to be used for decision-making.

Email and SMS Event Tracking Validation

Ensures that all email and SMS events, such as opens, clicks, and conversions, are tracked accurately.

E-commerce Integration Monitoring

Monitors the integration between Klaviyo and your e-commerce platform, ensuring seamless data synchronization for effective segmentation.

UTM Parameter Consistency

Verifies the consistency of UTM parameters across your Klaviyo campaigns, ensuring reliable tracking and attribution.

Real-Time Campaign Monitoring

Provides real-time insights into campaign performance, helping you quickly detect and address tracking issues.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Klaviyo

Trackingplan automates the validation of your Klaviyo campaigns, ensuring that all data points are tracked correctly for accurate reporting.

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Support

Frequently asked questions about Klaviyo

How does Trackingplan ensure accurate email campaign tracking in Klaviyo?

Trackingplan validates the entire setup of Klaviyo email tracking, ensuring that key events such as opens, clicks, and conversions are accurately captured. This comprehensive validation supports precise measurement of email marketing effectiveness.

How does Trackingplan handle UTM parameter validation for Klaviyo campaigns?

Trackingplan checks that UTM parameters are consistently applied across Klaviyo campaigns, preventing broken or missing parameters that could compromise campaign attribution and ROI analysis.

Still have questions?

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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