Avoid errors and improve data quality in Heap

How do I ensure proper event tracking in Heap?

Proper event tracking in Heap requires accurately defining your key user interactions and consistently monitoring them. Without clear definitions, important data can be missed or misattributed. Trackingplan automates this validation process by continuously checking that all critical events are defined and firing as expected, helping you capture a complete picture of user behavior and campaign impact.

Can Trackingplan fix attribution errors in Heap?

Yes, attribution errors can distort your understanding of marketing effectiveness. Trackingplan validates your attribution logic within Heap, ensuring that events are assigned to the correct marketing channels and touchpoints. This guarantees your campaign reports reflect true performance and assists in optimizing budget allocation and strategy.