Avoid errors and improve data quality in Adjust

Adjust is a mobile attribution and analytics company that provides tools for tracking and optimizing the performance of mobile app campaigns. It enables marketers to measure user acquisition, analyze engagement, and evaluate the impact of advertising efforts across different networks and platforms. Accurate attribution is essential for budget allocation and campaign scaling—Trackingplan ensures every event, parameter, and link is working as expected to avoid blind spots and data discrepancies.
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COMMON PROBLEMS

Most common mistakes when using Adjust

Incorrect Attribution Links

Challenge: Missing campaign or ad group identifiers in links.

Impact: Unassigned installs and lost conversion data.

Broken or Duplicate Event Names

Challenge: Typos or inconsistencies in event names break tracking.

Impact: Duplicate or missing entries that skew reporting.

Missing Partner Parameters

Challenge: Parameters like campaign_id may not pass from ad networks.

Impact: Limited granularity in campaign performance reports.

Delayed SDK Initialization

Challenge: SDK loading after key events means data is missed.

Impact: Lost insights from early app interactions.

Unmonitored Postback Failures

Challenge: Postbacks to partners fail silently without alerts.

Impact: Optimization suffers due to missing conversions.

Automated Campaign Tag Validation

Detects inconsistencies in campaign parameters across acquisition sources before they distort attribution in Adjust.

Real-Time Event Monitoring Across Apps

Continuously checks whether core app events (installs, sessions, purchases) are firing correctly and reaching Adjust’s endpoints.

Detection of Silent Tracking Breaks

Alerts you when Adjust events stop firing or are misfiring after SDK updates, app releases, or configuration changes.

Cross-Network Attribution Consistency Checks

Validates data alignment between Adjust and your ad networks, ensuring accurate credit assignment across installs and re-engagements.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Adjust

Trackingplan ensures your Adjust setup collects accurate, complete, and privacy-compliant mobile attribution data—helping you monitor every touchpoint, event, and parameter without needing direct access to Adjust.
Support

Frequently asked questions about Adjust

Why is my Adjust campaign showing unattributed installs?

This typically happens when campaign links are missing crucial attribution parameters, such as campaign, adgroup, or creative. Trackingplan inspects these parameters in your real traffic and flags any missing or malformed values, helping you recover full attribution accuracy and avoid losing insight into campaign performance.

How can I make sure app events are being captured correctly?

Trackingplan monitors your app events in production and compares them against your expected event taxonomy. If any event is missing, misnamed, or has incorrect parameters, it is flagged in real time—helping you ensure your Adjust dashboard reflects what’s actually happening in your app.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging
See everything. Miss nothing. Let automation flag issues before they cost you.
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