Avoid errors and improve data quality in Adjust

Why is my Adjust campaign showing unattributed installs?

This typically happens when campaign links are missing crucial attribution parameters, such as campaign, adgroup, or creative. Trackingplan inspects these parameters in your real traffic and flags any missing or malformed values, helping you recover full attribution accuracy and avoid losing insight into campaign performance.

How can I make sure app events are being captured correctly?

Trackingplan monitors your app events in production and compares them against your expected event taxonomy. If any event is missing, misnamed, or has incorrect parameters, it is flagged in real time—helping you ensure your Adjust dashboard reflects what’s actually happening in your app.