Most common mistakes when using Adjust
Incorrect Attribution Links
Challenge: Missing campaign or ad group identifiers in links.
Impact: Unassigned installs and lost conversion data.
Broken or Duplicate Event Names
Challenge: Typos or inconsistencies in event names break tracking.
Impact: Duplicate or missing entries that skew reporting.
Missing Partner Parameters
Challenge: Parameters like campaign_id may not pass from ad networks.
Impact: Limited granularity in campaign performance reports.
Delayed SDK Initialization
Challenge: SDK loading after key events means data is missed.
Impact: Lost insights from early app interactions.
Unmonitored Postback Failures
Challenge: Postbacks to partners fail silently without alerts.
Impact: Optimization suffers due to missing conversions.
How Trackingplan solves your problems with Adjust
Trackingplan ensures your Adjust setup collects accurate, complete, and privacy-compliant mobile attribution data—helping you monitor every touchpoint, event, and parameter without needing direct access to Adjust.
Automated Campaign Tag Validation
Detects inconsistencies in campaign parameters across acquisition sources before they distort attribution in Adjust.
Real-Time Event Monitoring Across Apps
Continuously checks whether core app events (installs, sessions, purchases) are firing correctly and reaching Adjust’s endpoints.
Detection of Silent Tracking Breaks
Alerts you when Adjust events stop firing or are misfiring after SDK updates, app releases, or configuration changes.
Cross-Network Attribution Consistency Checks
Validates data alignment between Adjust and your ad networks, ensuring accurate credit assignment across installs and re-engagements.
Frequently asked questions about Adjust
Why is my Adjust campaign showing unattributed installs?
This typically happens when campaign links are missing crucial attribution parameters, such as campaign, adgroup, or creative. Trackingplan inspects these parameters in your real traffic and flags any missing or malformed values, helping you recover full attribution accuracy and avoid losing insight into campaign performance.
How can I make sure app events are being captured correctly?
Trackingplan monitors your app events in production and compares them against your expected event taxonomy. If any event is missing, misnamed, or has incorrect parameters, it is flagged in real time—helping you ensure your Adjust dashboard reflects what’s actually happening in your app.