Challenge: If survey responses aren't properly recorded or tracked, you'll end up with incomplete data.
Impact: This lack of comprehensive response data leads to unreliable feedback analysis, making it difficult to accurately gauge user sentiment, identify key areas for improvement, or make informed decisions based on customer input.
Challenge: If surveys are triggered at the wrong time or presented to the wrong audience, the feedback you receive will likely be skewed.
Impact: This biased feedback can significantly affect the quality of the insights you gather, potentially leading to inaccurate understandings of user needs and preferences. Decisions based on this flawed data may not resonate with your target audience.
Challenge: If UTM parameters aren't applied correctly, it leads to inaccurate tracking of your campaign performance.
Impact: This results in unreliable campaign attribution, making it difficult to understand which marketing efforts are truly driving results. Consequently, your marketing efforts might become misaligned, with resources potentially being allocated to underperforming channels while effective ones are undervalued.
Challenge: If survey responses from users on different devices aren't tracked and linked correctly, it leads to fragmented data.
Impact: This data fragmentation makes it difficult to analyze a user's complete journey and understand their overall feedback. You lose the ability to connect their responses across different touchpoints, resulting in an incomplete and potentially misleading picture of their experience and opinions.
Challenge: If the skip patterns or conditional logic within your surveys are set up incorrectly, it will lead to inaccurate survey results.
Impact: These inaccuracies can significantly flaw your data analysis, potentially leading to incorrect conclusions about user opinions and preferences. Decisions based on this flawed data may not be representative of your audience.
Ensure all responses are accurately tracked and stored for reliable analysis.
Validate UTM parameters to ensure proper campaign attribution and consistent data.
Track survey responses consistently across different devices and platforms.
Receive real-time alerts if there are any errors in your survey logic or triggers.
Survey response tracking issues often stem from misconfigured survey triggers or tracking tags. Trackingplan automatically detects these problems and alerts you, helping you ensure that all survey responses are captured for accurate feedback analysis.
Yes, Trackingplan ensures your UTM tags are correctly applied to survey responses, allowing you to track campaign attribution accurately and understand the source of your survey respondents.
Trackingplan ensures consistent tracking of survey interactions across different devices, eliminating fragmented data and providing a unified view of user feedback.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation







