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Avoid errors and improve data quality in OneTag

Marketing Pixel
OneTag is a tag management and monetization platform used by publishers and advertisers to maximize revenue and streamline tag deployment. For optimal performance, it’s critical that tags fire correctly and consistently across your properties. Trackingplan ensures that your OneTag setup is fully validated, so nothing is missed.
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COMMON PROBLEMS

Most common mistakes when using OneTag

Incomplete OneTag Implementation

Challenge: The Criteo OneTag is not properly installed on all necessary pages.

Impact: Leads to incomplete data collection, affecting ad targeting and performance analysis.

Missing Mandatory Parameters

Challenge: Essential parameters like account ID, product IDs, or transaction details are omitted.

Impact: Causes tracking failures, leading to inaccurate reporting and potential loss of revenue.

Delayed Tag Firing

Challenge: Tags fire too late due to placement or script loading issues.

Impact: Misses user interactions, leading to underreporting of conversions.

Privacy Compliance Issues

Challenge: Personal data is collected without proper consent mechanisms.

Impact: Risks non-compliance with regulations like GDPR, potentially leading to legal consequences.

Tag Deployment Errors

Challenge: Incorrect placement or configuration of tags can lead to performance issues on your website or result in missed opportunities to generate revenue.

Impact: If tags aren't deployed correctly, they might slow down your page load times, negatively impacting user experience and potentially hurting your search engine rankings. Additionally, errors in monetization tags can prevent ads from displaying properly or tracking revenue accurately, leading to lost income.

Tag Execution Validation

Ensures that OneTag and any related tags fire correctly, without delay or duplication.

Custom Event Monitoring

Tracks custom events sent through OneTag to ensure completeness and consistency.

Compliance & Consent Validation

Confirms that tags are only deployed after proper consent signals have been collected.

Automated QA for Changes

Detects unexpected changes in tag behavior before they lead to data or revenue loss.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with OneTag

Trackingplan automates validation of all your tags, events, and triggers across environments.
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Support

Frequently asked questions about OneTag

Can Trackingplan detect if OneTag tracking is not firing correctly?

Yes, Trackingplan continuously monitors your OneTag implementation to identify tracking errors, missing triggers, or performance issues, helping you ensure accurate and reliable data collection.

Does Trackingplan alert me if OneTag fires without user consent?

Absolutely. Trackingplan verifies that your OneTag setup complies with user consent regulations and privacy laws, immediately alerting you if any tags fire without proper consent to maintain GDPR and CCPA compliance.

Can Trackingplan validate my custom OneTag events and parameters?

Yes, Trackingplan automatically validates that all custom OneTag events are sent with the correct parameters and data structure, supporting precise analytics tracking and effective monetization strategies.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.
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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña
Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila
Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón
Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

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Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data
Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging
See everything. Miss nothing. Let automation flag issues before they cost you.
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