Avoid errors and improve data quality in TikTok

How can Trackingplan detect if my TikTok pixel is offline?

Trackingplan continuously monitors the TikTok pixel to ensure it sends event data as expected. If the pixel stops firing—due to script errors, network problems, or accidental removal—Trackingplan immediately notifies you. This real-time alerting helps prevent blind spots in your campaign data and allows you to fix issues quickly before losing valuable tracking information.

What should I do if my TikTok pixel is not firing on certain pages?

Pixel firing problems often stem from incorrect triggers, missing scripts, or page-specific errors. Trackingplan audits your pixel deployment across your site and validates pixel activity on all intended user actions. It flags pages or events where the pixel fails to fire, enabling you to pinpoint and correct broken triggers or absent code swiftly.

How does Trackingplan help with duplicate TikTok pixel events?

Duplicate pixel events can distort your analytics and campaign insights. Trackingplan automatically detects when the TikTok pixel fires multiple times for the same user interaction, usually caused by misconfigured tags or repeated triggers. By alerting you to duplicates, it helps keep your event data clean and reliable.

Can Trackingplan spot missing parameters in TikTok pixel events?

TikTok pixel events require specific parameters (like purchase amount or content IDs) to be effective. Trackingplan checks every event’s parameters against your tracking specs and warns you if any are missing, incomplete, or incorrectly formatted. This ensures your event data is complete and actionable for campaign optimization.