Avoid errors and improve data quality in Salesforce Customer 360
Untracked Customer Interactions
Challenge: Key customer interactions like purchases, form submissions, or service inquiries aren’t tracked.
Impact: Missing crucial data for customer behavior analysis.
Data Fragmentation Across Systems
Challenge: Customer data is scattered across various Salesforce instances or other platforms.
Impact: Incomplete customer profiles and poor insights.
Incorrect Event Mappings
Challenge: Misconfigured event mappings result in inaccurate data reporting.
Impact: Inconsistent or incorrect data in Salesforce Customer 360.
Cross-device Tracking Failures
Challenge: Data doesn’t sync across devices properly.
Impact: Fragmented customer journey insights.
Delayed Data Updates
Challenge: Salesforce Customer 360 doesn’t show real-time updates.
Impact: Missed opportunities for timely decision-making.
Unified Data Collection
Ensure that customer data is captured consistently across all Salesforce platforms.
Event Mapping Validation
Detect and correct event mapping issues to ensure accurate reporting.
Cross-device Synchronization
Track customer data consistently across all devices for a seamless experience.
Real-time Data Updates
Ensure that your data is updated in real time for accurate decision-making.
Why aren’t my customer interactions being tracked in Salesforce Customer 360?
If Salesforce Customer 360 isn’t receiving all customer interaction data, the issue is likely due to event tracking misconfigurations or data not syncing properly between systems. Trackingplan identifies and fixes these issues, ensuring all customer events are captured and pushed into Salesforce accurately for a complete 360-degree view.
How do I fix incorrect event mappings in Salesforce Customer 360?
Incorrect event mappings can lead to flawed reports, failed workflows, or broken customer journeys. Trackingplan automatically validates your event mappings and schemas, alerting you when events are incorrectly named, missing required parameters, or not aligned with your destination platform specs.
Why aren’t my sales conversions being tracked in Salesforce Customer 360?
Missing sales conversions are typically caused by broken conversion events, misconfigured purchase tags, or incomplete funnel tracking.
Trackingplan identifies where tracking fails in your conversion funnel—so you can recover lost data and measure true sales performance.
Still have questions?
Happy tracking, happy clients
Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
Similar integrations
Deliver trusted insights without wasting time on manual audits
