Avoid errors and improve data quality in Twilio

CRM

Twilio powers communication through messaging, voice, and video. Yet, without proper tracking, you risk losing insight into key metrics like message delivery rates, call durations, and engagement. Trackingplan ensures that all Twilio events—whether it’s SMS, voice calls, or emails—are accurately tracked, giving you the data you need to optimize your communication strategies and improve customer engagement.

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COMMON PROBLEMS

Most common mistakes when using Twilio

Incorrect Message Tracking

Challenge: Twilio message tracking may be misconfigured, causing missing or incorrect delivery tracking.

Impact: Inaccurate message performance data, leading to ineffective optimization.

Untracked Call Data

Challenge: Call tracking may not be firing correctly, leading to missed call data.

Impact: Incomplete data for call-based campaigns and missed optimization opportunities.

Failed API Integrations

Challenge: API errors may lead to failed event tracking.

Impact: Loss of crucial data, especially for real-time communication events.

Inconsistent Data Across Channels

Challenge: Differences in tracking between SMS, voice calls, and email campaigns.

Impact: Incomplete or fragmented data on cross-channel campaigns.

Incorrect Attribution for Campaigns

Challenge: UTM parameters for campaigns may not be set correctly, leading to inaccurate attribution.

Impact: Makes it difficult to evaluate the success of messaging campaigns accurately.

Message and Call Tracking Validation

Automate the validation of message delivery, call events, and other key communications to ensure correct tracking.

API Monitoring

Track API performance and ensure that Twilio integrations are correctly firing and syncing data.

Cross-Channel Performance Tracking

Ensure consistency in tracking across SMS, calls, and email campaigns for a unified view of performance.

UTM Parameter Validation

Automatically verify UTM parameters and ensure correct campaign attribution.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Twilio

Trackingplan ensures all communication events in Twilio are correctly tracked, from messages and calls to email deliveries, by validating event tags and UTM parameters.

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Support

Frequently asked questions about Twilio

How can Trackingplan improve Twilio event tracking?

Trackingplan monitors Twilio event APIs and webhooks to ensure message events, call statuses, and user interactions are recorded accurately. It detects dropped or malformed events, helping you maintain reliable communication analytics.

Why might Twilio event data be incomplete or delayed?

Delays or missing Twilio events often come from API errors, network problems, or misconfigurations. Trackingplan provides real-time monitoring and alerts to identify the root causes and fix event delivery issues promptly.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Your implementations 100% audited around the clock with real-time, real user data

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See everything. Miss nothing. Let automation flag issues before they cost you.

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