Avoid errors and improve data quality in Twilio
Incorrect Message Tracking
Challenge: Twilio message tracking may be misconfigured, causing missing or incorrect delivery tracking.
Impact: Inaccurate message performance data, leading to ineffective optimization.
Untracked Call Data
Challenge: Call tracking may not be firing correctly, leading to missed call data.
Impact: Incomplete data for call-based campaigns and missed optimization opportunities.
Failed API Integrations
Challenge: API errors may lead to failed event tracking.
Impact: Loss of crucial data, especially for real-time communication events.
Inconsistent Data Across Channels
Challenge: Differences in tracking between SMS, voice calls, and email campaigns.
Impact: Incomplete or fragmented data on cross-channel campaigns.
Incorrect Attribution for Campaigns
Challenge: UTM parameters for campaigns may not be set correctly, leading to inaccurate attribution.
Impact: Makes it difficult to evaluate the success of messaging campaigns accurately.
Message and Call Tracking Validation
Automate the validation of message delivery, call events, and other key communications to ensure correct tracking.
API Monitoring
Track API performance and ensure that Twilio integrations are correctly firing and syncing data.
Cross-Channel Performance Tracking
Ensure consistency in tracking across SMS, calls, and email campaigns for a unified view of performance.
UTM Parameter Validation
Automatically verify UTM parameters and ensure correct campaign attribution.
How can Trackingplan improve Twilio event tracking?
Trackingplan monitors Twilio event APIs and webhooks to ensure message events, call statuses, and user interactions are recorded accurately. It detects dropped or malformed events, helping you maintain reliable communication analytics.
Why might Twilio event data be incomplete or delayed?
Delays or missing Twilio events often come from API errors, network problems, or misconfigurations. Trackingplan provides real-time monitoring and alerts to identify the root causes and fix event delivery issues promptly.
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Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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