Avoid errors and improve data quality in Hubspot

CRM

HubSpot is a leading CRM platform that helps businesses manage marketing, sales, and customer service in a single platform. While HubSpot provides powerful tools for automation, tracking, and reporting, ensuring data accuracy across the platform can be challenging. Misconfigurations, incorrect form tracking, or attribution errors can lead to unreliable insights. Trackingplan automates the monitoring and validation of your HubSpot setup to ensure accurate data collection and smooth operations.

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COMMON PROBLEMS

Most common mistakes when using Hubspot

Incorrect Form Tracking

Challenge: HubSpot form submissions are not properly tracked or configured.

Impact: Results in incomplete data and misreported conversions, affecting lead generation and campaign performance analysis.

Missed Event Tracking for Emails

Challenge: Event tracking for HubSpot email campaigns is not implemented correctly.

Impact: Leads to inaccurate metrics such as open and click-through rates, which hinders performance analysis and campaign optimization.

Broken Workflow Automations

Challenge: Errors in HubSpot workflows result in untracked actions or missed interactions.

Impact: Affects the accuracy of customer journey mapping, leading to incomplete data and potentially misguided marketing decisions.

Misconfigured UTM Parameters

Challenge: Incorrect or inconsistent UTM parameters in HubSpot campaigns.

Impact: Leads to fragmented data, making it difficult to assess campaign performance and properly attribute results to the right channels.

Inconsistent Attribution

Challenge: Not properly tracking all touchpoints across multiple channels.

Impact: Skews attribution, leading to inaccurate ROI analysis and inefficient campaign optimization.

Automated Form Submission Tracking

Ensures that form submissions are properly tracked, providing accurate data for conversions and lead generation.

Email Campaign Monitoring

Monitors email campaign parameters and event tracking to ensure accurate open rates, click-through rates, and conversions.

Workflow Automation Validation

Tracks workflows to ensure automated actions are firing correctly, preventing errors in customer journey mapping.

UTM Parameter Consistency

Validates UTM parameters across your HubSpot campaigns, ensuring consistent data collection and accurate attribution.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Hubspot

Trackingplan strengthens your Hubspot lead tracking by detecting configuration errors and mismatches across forms, CTAs, and campaigns without platform access.

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Support

Frequently asked questions about Hubspot

How can I ensure proper tracking of my HubSpot forms?

To track HubSpot forms effectively, you must ensure that event tags for form submissions and user interactions are correctly implemented across your site. Trackingplan automates this validation, detecting any missing or misfiring tags so you can be confident that every lead capture is accurately recorded and contributes to your funnel analysis.

Can Trackingplan help with HubSpot email campaign tracking?

Yes, HubSpot email campaigns rely on accurate parameter tracking to measure open rates, click-through rates, and conversions. Trackingplan validates these parameters and flags inconsistencies, enabling you to trust your email campaign performance metrics and optimize engagement strategies.

How does Trackingplan help monitor HubSpot workflows?

Trackingplan integrates with HubSpot workflows to ensure that automated marketing actions and triggered events are tracked correctly. This prevents missing or incorrect data within your automated campaigns, allowing you to maintain a reliable view of customer journeys and campaign effectiveness.

Still have questions?

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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