Challenge: Forms that submit via JavaScript or AJAX may not trigger standard tracking events.
Impact: Leads to missing submission data, affecting conversion metrics and marketing attribution.
Challenge: Improper event listener setups can cause multiple tracking events for a single submission.
Impact: Results in inflated submission counts and skewed analytics data.
Challenge: Variations in field names across forms complicate data aggregation and analysis.
Impact: Hinders the ability to segment and analyze form data effectively.
Challenge: Missing validations can lead to incomplete or incorrect data submissions.
Impact: Compromises data quality and may affect downstream processes like CRM integrations.
Challenge: Tracking form interactions without proper consent can violate privacy regulations.
Impact: Leads to compliance issues and potential legal ramifications.
Identifies and tracks form submissions across various platforms and technologies without manual configuration.
Monitors form interactions to ensure events are firing correctly and data is being captured as intended.
Enforces consistent naming conventions across forms to facilitate accurate data aggregation and analysis.
Ensures tracking aligns with user consent preferences and complies with regulations like GDPR and CCPA.
Form submissions can sometimes fail to appear in your analytics due to missing or faulty event tracking setups. Trackingplan helps detect these untracked form submissions by monitoring your site for missing event listeners, JavaScript errors, or issues in the tracking code that prevent form submission events from being fired. By identifying these gaps, you can quickly fix your tracking setup and ensure all user interactions are properly captured for accurate analysis and reporting.
Duplicate form submission events skew your analytics data and can lead to inaccurate conversion rates and user behavior insights. Trackingplan monitors event triggers to detect configurations that cause multiple events to fire from a single form submission. It helps you pinpoint the root cause—whether it’s a JavaScript listener attached multiple times, incorrect debounce logic, or platform-specific quirks—and guides you to implement fixes that prevent duplicate event tracking, maintaining clean, reliable data.
Yes! Inconsistent naming conventions for form fields can complicate data analysis and segmentation. Trackingplan enforces standardized naming conventions across your tracking implementation, ensuring that all form fields follow a consistent schema. This uniformity makes it easier to aggregate and segment form data accurately across campaigns and reporting tools, improving data quality and reducing errors caused by mismatched or ambiguous field names.
Privacy laws like GDPR, CCPA, and others require that tracking only occurs with explicit user consent. Trackingplan continuously monitors tracking activities to ensure they align with your consent management platform and regulatory requirements. It alerts you immediately if tracking fires prematurely or without proper consent, helping you avoid costly privacy violations and maintain user trust by respecting their data preferences.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation





