Avoid errors and improve data quality in Bing

Marketing Pixel

Bing Ads (now Microsoft Advertising) is a popular advertising platform that allows businesses to target users across the Bing search engine and its partner networks. However, ensuring accurate tracking and attribution in Bing Ads can be challenging, especially when it comes to monitoring conversion actions and maintaining consistent UTM parameters. Trackingplan simplifies the process of tracking Bing Ads campaigns by automating validation checks, providing real-time alerts, and ensuring that all your conversion actions and UTM parameters are properly configured.

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COMMON PROBLEMS

Most common mistakes when using Bing

Misconfigured Conversion Tracking

Challenge: Failing to properly track conversions like form submissions or purchases.

Impact: Inaccurate performance analysis and optimization decisions.

Missing UTM Parameters

Challenge: Missing or misconfigured UTM parameters in Bing Ads.

Impact: Attribution errors and fragmented campaign data.

Cross-Platform Attribution Issues

Challenge: Incorrect attribution between Bing Ads and other platforms, such as Google Analytics or CRM tools.

Impact: Misleading ROI analysis and poor campaign decision-making.

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Click Fraud and Invalid Traffic

Challenge: Invalid clicks or low-quality traffic not being detected.

Impact: Wasted marketing spend and misrepresented campaign performance.

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Inconsistent Campaign Tracking Setup

Challenge: Different tracking setups across campaigns lead to inconsistent data reporting.

Impact: Difficulty analyzing performance across campaigns and making informed decisions.

Real-Time Conversion Tracking Validation

Track and validate conversions in real time, ensuring accurate performance reporting and insights.

UTM Parameter Consistency Checks

Validate UTM parameters to ensure consistency across campaigns and accurate attribution.

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Cross-Platform Attribution Monitoring

Track and validate attribution across Bing Ads and other platforms, providing a unified view of your campaign performance.

Click Fraud Detection

Automatically detect and report invalid clicks or fraudulent traffic to ensure that your marketing budget is well spent.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Bing

Trackingplan automates tracking validation for your Bing Ads campaigns, ensuring that all key metrics are accurately captured and properly attributed.

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Support

Frequently asked questions about Bing

Why is my Bing Ads conversion tracking incomplete?

Conversions might be missed due to broken tags or misconfigured event triggers. Trackingplan continuously monitors your Bing Ads tracking setup, ensuring that every important action—such as signups, purchases, or lead submissions—is properly captured.

How do I maintain consistent UTM parameters in my Bing campaigns?

Inconsistent UTM tagging can corrupt your attribution data. Trackingplan validates UTM parameters across all Bing Ads campaigns, flagging errors like missing values or inconsistent naming so that all campaign traffic is attributed accurately.

How can I improve cross-platform attribution?

Trackingplan connects the dots between Bing Ads, Google Analytics, and your CRM systems. It ensures accurate and consistent attribution across platforms, allowing you to evaluate campaign performance holistically.

Why does my Bing campaign data differ across platforms?

Data discrepancies across Bing Ads, GA, and CRMs can stem from differences in event timing, cookie handling, or misfired tags. Trackingplan continuously compares data across platforms to catch and explain inconsistencies, so you get a reliable, unified view.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

Contact Support

Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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