Avoid errors and improve data quality in Linkedin

Marketing Pixel

LinkedIn is a leading professional networking platform that also offers robust advertising and marketing solutions. However, ensuring accurate data tracking for LinkedIn campaigns, from lead generation to conversion tracking, can be challenging. Misconfigurations or missing data can lead to ineffective ad strategies and wasted resources. Trackingplan automates the validation of your LinkedIn setup, ensuring accurate tracking and reporting for all your marketing efforts.

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COMMON PROBLEMS

Most common mistakes when using Linkedin

Misconfigured Conversion Tracking

Challenge: Incorrect setup of conversion tracking for LinkedIn ads can result in lost insights on ad performance and missed opportunities for optimization.

Impact: Without accurate conversion tracking, you may miss key performance indicators, leading to poor campaign adjustments and inefficient ad spend.

Untracked Lead Generation Events

Challenge: Failing to track key actions such as lead form submissions and click-through rates can lead to incomplete data for lead generation campaigns.

Impact: Missing these crucial data points can result in an inaccurate understanding of campaign performance, hindering your ability to optimize and drive conversions.

Incorrect UTM Parameters for LinkedIn Ads

Challenge: Using inconsistent UTM parameters can create fragmented campaign data, making it difficult to attribute conversions correctly.

Impact: This leads to skewed reporting, misattribution of conversions, and challenges in optimizing LinkedIn ad campaigns effectively.

Cross-Platform Attribution Issues

Challenge: Misalignments between LinkedIn and other marketing platforms can lead to attribution errors, distorting campaign performance data.

Impact: This results in inaccurate insights into how different channels contribute to conversions, making it difficult to optimize cross-channel marketing strategies.

No Real-Time Campaign Monitoring

Challenge: Without real-time tracking, LinkedIn campaign performance may not be optimized quickly enough, leading to inefficiencies in spend and targeting.

Impact: Delays in identifying issues prevent timely adjustments, potentially wasting budget on underperforming ads and reducing overall campaign effectiveness.

Conversion Tracking Validation

Ensures LinkedIn conversion tracking is correctly configured, capturing key actions like lead form submissions and purchases.

Lead Generation Event Monitoring

Tracks lead generation actions in real time, ensuring complete data for performance evaluation and optimization.

Consistent UTM Parameter Checks

Verifies that UTM parameters are used consistently in LinkedIn campaigns, ensuring reliable attribution and insights.

Cross-Platform Attribution Accuracy

Validates the attribution logic across LinkedIn and other marketing platforms, ensuring accurate reporting.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Linkedin

Trackingplan automates the validation of your LinkedIn campaigns, ensuring all data points are tracked correctly for better performance insights.

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Support

Frequently asked questions about Linkedin

How can I ensure LinkedIn conversion tracking is set up correctly?

Trackingplan automates the validation of your LinkedIn conversion tracking setup, ensuring that actions such as form submissions, sign-ups, and purchases are captured and reported correctly, improving your ability to measure campaign ROI.

Can Trackingplan track events from LinkedIn ads?

Yes, Trackingplan tracks and validates key Linkedin events like form submissions or content downloads from LinkedIn ads, ensuring your lead pipeline data is accurate and complete.

How does Trackingplan help with UTM parameter validation for LinkedIn?

Trackingplan ensures UTM parameters are consistently and correctly used across all LinkedIn campaigns, enabling accurate attribution and performance reporting.

Still have questions?

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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