Avoid errors and improve data quality in Wistia

Why aren't my Wistia video views showing up in GA4 or other tools?

If Wistia video views don’t appear in GA4 or other analytics tools, it’s often because video event tracking is failing or misconfigured. Trackingplan alerts you when Wistia events don’t fire as expected and provides detailed diagnostics showing where and why tracking breaks down. This empowers you to maintain seamless video analytics tracking and understand viewer engagement fully.

How can I confirm Wistia is respecting user consent preferences?

User consent compliance is crucial for video tracking. Trackingplan verifies that Wistia video analytics are paused until consent is granted, ensuring your video tracking respects privacy laws and user preferences. This validation helps you avoid non-compliance risks and maintain trust with your audience.

Can I track Wistia CTA clicks for attribution?

Yes! Trackingplan detects whether Wistia’s call-to-action (CTA) clicks are being tracked accurately and linked to user sessions. This helps you attribute conversions or leads generated from video CTAs to the correct marketing campaigns, improving ROI analysis and campaign optimization.

How do I resolve discrepancies between Wistia and my analytics dashboard?

Trackingplan offers cross-tool comparison features that help you pinpoint mismatched data between Wistia and analytics dashboards. By identifying root causes—whether it’s event duplication, missing parameters, or data processing delays—you can fix discrepancies and ensure consistent, reliable reporting.