Avoid errors and improve data quality in Google Display & Video 360

Digital Advertising

Google Display & Video 360 offers marketers a platform for managing programmatic ad campaigns. Ensuring that your campaign tags, pixels, and events are firing correctly is critical for accurate data collection. Trackingplan automates this process, allowing you to focus on optimization while we ensure your Display & Video 360 setup is running smoothly.

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COMMON PROBLEMS

Most common mistakes when using Google Display & Video 360

Incorrect Tag Placement

Challenge: Tags are not placed in the correct locations on the site or app.

Impact: Results in missing ad impressions and conversions, leading to incomplete tracking and inaccurate performance measurement.

Improper Pixel Implementation

Challenge: Pixels are not correctly implemented or configured.

Impact: Leads to untracked conversions and missed opportunities for optimization and remarketing.

Inconsistent Reporting

Challenge: Different tagging conventions or missing key tags are used across campaigns.

Impact: Causes fragmented data, making it difficult to compare campaign performance accurately and draw reliable insights.

Manual Campaign Setup

Challenge: Campaigns are configured manually without automation or validation.

Impact: Increases the likelihood of human error and delays in performance reporting, potentially leading to inaccurate data and suboptimal decision-making.

Lack of Cross-Channel Tracking

Challenge: Tracking across multiple marketing channels is inconsistent or incomplete.

Impact: Leads to inaccurate campaign performance reports, making it difficult to understand channel contributions and optimize budget allocation.

Tag & Pixel Validation

Tracks the correct placement of tags and pixels to ensure all impressions and conversions are captured.

Automated Campaign Monitoring

Provides continuous checks to make sure all your campaign tracking is functioning properly.

Real-Time Alerts

Sends instant alerts if any issues arise during the campaign, allowing quick troubleshooting.

Cross-Channel Reporting Accuracy

Ensures that your campaign data from all channels are reported consistently and accurately.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Google Display & Video 360

Trackingplan ensures all Google Display & Video 360 configurations are correct and working properly.

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Support

Frequently asked questions about Google Display & Video 360

How do I ensure accurate performance tracking across display and video campaigns?

Accurate tracking depends on correctly implemented event tags and consistent UTM parameters to avoid fragmented or incomplete data. Trackingplan automates the validation process, continuously checking your tags and UTM setups to ensure uniform and reliable tracking across all your display and video campaigns.

How does Trackingplan help with cross-platform attribution?

Trackingplan verifies your attribution logic across all platforms connected with Display & Video 360, ensuring your reporting remains consistent and trustworthy, no matter where your campaigns run.

Can I track the success of video campaigns with Trackingplan?

Yes, Trackingplan fully supports video campaign tracking by detecting event or attribution errors early, helping you maintain accurate and actionable performance data for your video ads.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data

Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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