Avoid errors and improve data quality in Google Display & Video 360
Incorrect Tag Placement
Challenge: Tags are not placed in the correct locations on the site or app.
Impact: Results in missing ad impressions and conversions, leading to incomplete tracking and inaccurate performance measurement.
Improper Pixel Implementation
Challenge: Pixels are not correctly implemented or configured.
Impact: Leads to untracked conversions and missed opportunities for optimization and remarketing.
Inconsistent Reporting
Challenge: Different tagging conventions or missing key tags are used across campaigns.
Impact: Causes fragmented data, making it difficult to compare campaign performance accurately and draw reliable insights.
Manual Campaign Setup
Challenge: Campaigns are configured manually without automation or validation.
Impact: Increases the likelihood of human error and delays in performance reporting, potentially leading to inaccurate data and suboptimal decision-making.
Lack of Cross-Channel Tracking
Challenge: Tracking across multiple marketing channels is inconsistent or incomplete.
Impact: Leads to inaccurate campaign performance reports, making it difficult to understand channel contributions and optimize budget allocation.
Tag & Pixel Validation
Tracks the correct placement of tags and pixels to ensure all impressions and conversions are captured.
Automated Campaign Monitoring
Provides continuous checks to make sure all your campaign tracking is functioning properly.
Real-Time Alerts
Sends instant alerts if any issues arise during the campaign, allowing quick troubleshooting.
Cross-Channel Reporting Accuracy
Ensures that your campaign data from all channels are reported consistently and accurately.
How do I ensure accurate performance tracking across display and video campaigns?
Accurate tracking depends on correctly implemented event tags and consistent UTM parameters to avoid fragmented or incomplete data. Trackingplan automates the validation process, continuously checking your tags and UTM setups to ensure uniform and reliable tracking across all your display and video campaigns.
How does Trackingplan help with cross-platform attribution?
Trackingplan verifies your attribution logic across all platforms connected with Display & Video 360, ensuring your reporting remains consistent and trustworthy, no matter where your campaigns run.
Can I track the success of video campaigns with Trackingplan?
Yes, Trackingplan fully supports video campaign tracking by detecting event or attribution errors early, helping you maintain accurate and actionable performance data for your video ads.
Still have questions?
Happy tracking, happy clients
Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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Deliver trusted insights without wasting time on manual audits
