Avoid errors and improve data quality in Outbrain

Can Trackingplan detect if Outbrain campaigns are missing UTMs?

Trackingplan continuously monitors your Outbrain campaigns to ensure that all UTM parameters are present and correctly implemented. Proper UTM tagging is essential for accurate campaign attribution, allowing you to track the true performance of your paid media efforts across channels. By automatically detecting missing or malformed UTM parameters, Trackingplan helps prevent attribution errors that can skew your marketing analytics and decision-making.

Will it validate my Outbrain pixel?

Absolutely. Trackingplan verifies that your Outbrain pixel fires at the right moments with the correct data payload. This ensures that your pixel implementation accurately captures impressions, clicks, and other key user interactions required for campaign optimization and audience retargeting. Proper pixel validation improves data reliability and campaign effectiveness by guaranteeing that your tracking infrastructure is working flawlessly.

Can it detect tracking setup issues?

Yes, Trackingplan validates your Outbrain tracking setup issues to ensure every purchase, lead, or goal completion is recorded correctly. If there are any misfires, delays, or missing conversion events, Trackingplan alerts you promptly so you can fix issues before they impact your reporting. Accurate conversion tracking is vital to measure ROI and optimize your advertising spend effectively.