Avoid errors and improve data quality in Outbrain
Broken Click Tracking
Challenge: If UTM tagging is incorrect or the tracking pixel isn't deployed properly, visits to your campaigns might not be tracked.
Impact: This lack of click tracking makes it difficult to understand how users are interacting with your campaigns and which sources are driving traffic. You'll have an incomplete picture of campaign performance.
Missing Conversion Events
Challenge: If you fail to capture key events like sign-ups or purchases, you'll end up with inaccurate metrics for measuring your performance.
Impact: Without tracking these crucial conversion events, you won't have a clear understanding of how your marketing efforts are driving desired outcomes. This can lead to flawed analyses of your return on investment and make it difficult to optimize your strategies for better results.
Delayed Pixel Firing
Challenge: If your tracking pixel loads late, it might miss users entirely, especially those on mobile devices where page load times are critical.
Impact: Missing users due to delayed pixel firing leads to incomplete data collection and an underestimation of your website traffic and user engagement. This can skew your analytics, making it difficult to get an accurate picture of user behavior and the effectiveness of your marketing efforts.
Unverified Audience Targeting
Challenge: If user data is missing or incorrect, it negatively impacts your ability to effectively retarget and personalize experiences.
Impact: Without reliable user data, your retargeting efforts may reach the wrong individuals, leading to wasted ad spend and poor engagement. Similarly, personalization efforts will fall flat if you don't have accurate information about your audience's preferences and behaviors, resulting in generic and ineffective communications.
Manual QA of Campaign Tags
Challenge: Because campaign tracking is rarely audited systematically using manual quality assurance, failures can occur without being noticed.
Impact: This lack of regular, automated checks means that issues with your campaign tracking, such as broken UTM parameters or misconfigured pixels, can go undetected for extended periods.
Attribution Accuracy
Validates that campaign sources and UTMs are consistently captured.
Event Tracking Validation
Confirms post-click behavior is accurately recorded.
Conversion Funnel Monitoring
Tracks users from Outbrain click to final conversion without data loss.
Real-Time Anomaly Detection
Sends alerts when Outbrain performance tracking breaks.
Can Trackingplan detect if Outbrain campaigns are missing UTMs?
Trackingplan continuously monitors your Outbrain campaigns to ensure that all UTM parameters are present and correctly implemented. Proper UTM tagging is essential for accurate campaign attribution, allowing you to track the true performance of your paid media efforts across channels. By automatically detecting missing or malformed UTM parameters, Trackingplan helps prevent attribution errors that can skew your marketing analytics and decision-making.
Will it validate my Outbrain pixel?
Absolutely. Trackingplan verifies that your Outbrain pixel fires at the right moments with the correct data payload. This ensures that your pixel implementation accurately captures impressions, clicks, and other key user interactions required for campaign optimization and audience retargeting. Proper pixel validation improves data reliability and campaign effectiveness by guaranteeing that your tracking infrastructure is working flawlessly.
Can it detect tracking setup issues?
Yes, Trackingplan validates your Outbrain tracking setup issues to ensure every purchase, lead, or goal completion is recorded correctly. If there are any misfires, delays, or missing conversion events, Trackingplan alerts you promptly so you can fix issues before they impact your reporting. Accurate conversion tracking is vital to measure ROI and optimize your advertising spend effectively.
Still have questions?
Happy tracking, happy clients
Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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Deliver trusted insights without wasting time on manual audits
